As we have already posted this week, Quake started its Online Magazine and released the new underwear line Quake. Both are big accomplishments for the company.
The “QUAKE” underwear line boasts an All Natural Lift construction that enhances the male physique without any artificial gimmicks or apparatus. The line is being launched with a new designer waistband designed in 4 color stories included in the Low Rise Brief, the Boxer Brief, the Original Classic Brief and the Totally Designed Jockstrap.
“We are thrilled to bring our customers an online magazine that captures the essence of who we are as a brand,” said Timoteo Ocampo, the company’s Creative Director and Co-Owner. “With the launch of our swimwear in 2004 and our underwear line in 2007, our brand has become a lifestyle for our customers. Timoteo customers want contemporary design and above all else want us to ensure that the fit is a continuation of the design, Timoteo said.”
Already closely followed on Facebook and Twitter, Timoteo made the move to go online with its online magazine as an extension of their presence in the social media landscape. Timoteo CEO and Co-Owner, Joel Johnston, explains, “Our customers are online in every aspect of their life. They are consuming more than 60% of their daily allotment of media online. Viral communication is at the forefront of how they communicate and interact socially. What better way to showcase this brand than in an online magazine.”
Since its inception in 2001, Timoteo has produced provocative advertising campaigns every year. Issue 1 of the online magazine features new photography by Allen Zaki and Tom Cullis, both Southern California based photographers. “Historically, we have had great success with our photography campaigns and feel like we have grown this brand because of the vision we bring to our advertising each and every year” said Ocampo. “Both Tom and Allen have an eye for shooting contemporary ad campaigns that showcase the lifestyle of our brand and not just ‘pin up’ boys in underwear or swimwear, said Ocampo.
Mr. Ocampo concluded, “With the release of our online magazine and the introduction of our Quake underwear line, we hope our customers will see our continued commitment to the lifestyle they have grown accustomed to from us.”