We got the chance this week to talk to Todd Sanfield, the owner and creator of a new underwear line called Todd Sanfield Underwear. Todd is a model turned underwear designer. During his career he has been on the cover of DNA Magazine twice, which very few guys have ever graced the cover twice. Inside the magazine he wore his own underwear We haven’t seen many models wearing their own underwear. We only know one other designer do that, and that company was Element(o)s.
The line is not for sale yet but they are generating some great buzz about the brand. The line is being designed for everyone. They want everyone to feel comfortable to wear it, not just the 18-34 crowd. Todd is also giving the line a classical styling over bright and loud patterns. He is giving the line colors but they are not ones you wouldn’t be scared to wear to the gym.
If you have seen any pictures of the underwear, you have seen Todd wearing them. He believes in his product so much he is willing to be the model and stand behind the brand. He is the designer, owner and model. Todd said he started the line because of his career in modeling. He used to wear some of the different underwear lines and wanted to make something cool and stylish.
The Underwear designed so far has been briefs and boxer briefs/trunks. Which are the current popular styles. One thing i particularly like is the logo in the wrong and the name on the right side. It’s a way of doing the name on the waistband with out over doing it. Its subtle but very stylish.
The company is working on samples to finalize the styles and get it in to production. As soon as that is done, the photoshoots will be done and the site will be updated and sold. If you go to the site right now you can sign up for the email alert to let you know when the brand is for sale! Check out his site at: http://www.toddsanfieldunderwear.com. We will also let you know when they are shipping!
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Loving the look of this range! I think the choice of simple lines and colours is a great one thats sure to gain him a wide fanbase. Here’s hoping it’s not too long till it hits the market!