You maybe doing a double take during this post, but yes Ginch Gonch is back on the market. They have been going through a lot of legal battles but those are now settled and they are aiming to get Ginch Gonch Back in your underwear drawer.

While in Vegas for Magic I had the opportunity to meet with Neil, the new owner of Ginch Gonch. We went briefly over the history and how they are moving forward. The first thing I liked is they aren’t loosing the whimsy and charm of the original Ginch Gonch Brand. The really fun and youthful prints are part of the collection.

I have a long history whit Ginch Gonch. They were one of the first companies i worked with on UNB and met at Magic. So I’m really glad they are back. To share one of my favorites I reviewed back in the day was the Motorcycle and Truck series. And yes I got a few strange looks when I wore them, but I didn’t care at all. They were comfy and just fun. So to me it’s great they are not loosing this part of their brand. I have a few pairs of them still in my drawer. And yes I still wear them.

The new Ginch Gonch has the philosophy ‘Live like a Child”. While they are holding on to the past they are moving into the future. They are doing this by creating new designs that compliment the “classic” patterns. I know not everyone wants to walk around in undies with sports balls on them, but you may like sports themed underwear. The new collections are:


  • Athlete – The sports ball theme. The print has different balls whereas the non print has balls on the pouch and referee stripes
  • Super Hero – The print has flying super heroes that remind you of being a kid the non print has the the Ginch Gonch super hero logo in blue.
  • Patrol – Is the police pair. The print has police cars. The non print is blue with a badge on the pouch!
  • Jawbreakers – This doesn’t have a print but are inspired by the colors of Jawbreakers in several flavors.

If you were a fan of Ginch Gonch we urge you to check them out again, they are still the fun company you knew before. I think the new owner is going to embrace the heritage but yet move forward with great new designs. He’s taking a very active role in everything form designing, marketing and product packaging! I expect to see great things from them over the next few years. Find them at We will be covering them and bring you more in depth posts on the different collections soon!


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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