Firefox2(X)ist is one of the mainstays of men’s underwear. They were around at the start of the men’s underwear revolution. Each year they continue to do great collections and make amazing underwear. This week they redesigned their site. It was a bit of a surprise when I found out.

They took their site to the next level. It’s very easy to navigate and find exactly what you want. One of the things I am loving is the filtering that is incorporated into the site. I hate it when I know what I want and color but have to sort through 200 selections. This site can sort by size, color and collection. So say you want a large, that is purple and in the Sliq Mesh line, and BAM there it is. This is under the styles

Firefox 2The individual pages are improved. The pictures are larger with a enlarged section as well. It is also easier to change and find colors, you can find the colors on the right side next to the picture.

I want to say great job 2(X)ist, and keep up the great work. Now go check out the new site !


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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