AlexanderCOBB-01Have you guys seen Alexander Cobb underwear? It’s a Scandinavian brand that has come to my attention this past month. You maybe asking who is this brand? Well they make underwear that fits like it’s your second skin. The perfect combination of materials and design – the ultimate blend of cotton and elastin in a range contemporary cuts in a number of limited edition prints.

Here is what their website says about them: “When you wear Alexander COBB for the first time, you will feel the difference.  They perfectly to your body – and our waist bands in particular are of high quality hugging your waist line without lines or mark. And the our high quality materials mean that they will retain their shape over time.”

Prints are my new favorite thing in underwear. I’m branching out and fun prints are catching my attention. The one in the picture is the Koi print they have just released. You may ask why they chose the Koi design. ”

The symbol for Alexander COBB® is the Koi – Japanese for carp and homophone for affection or love. Koi represents love and friendship and is synonymous with different elements in the collection – colour, symbols, style and cut. It is also special that Alexander COBB® depicts koi through the art of tattoo – one of the most beautiful, most intriguing, and the boldest tattoos. Metaphorically, we believe the Alexander COBB® range will feel like tattoos, your second skin.” But one thing you should know is the underwear has a strawberry fragrance. The brief and trunks are 35 Euros and

I love what they are doing an think you guys should check them out. I haven’t seen them in the US but you can order directly from the Alexander Cobb Underwear website.



Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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