I know there are many out there who will see this video and go NO WAY! But Fruit of the Loom has released a new ad. I have yet to see it in the wild but it actually shows guys in underwear. For that I think we have to say is a good thing. The more we show guys in undies the better. Let’s hope this keeps up!


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years


  1. Billie Hawkins Reply

    I JUST saw this yesterday on a local Orlando channel while we were at Disney for the week. Glad you found this on YouTube, I wasn’t able to can’t a clip for you without a DVR 🙂

  2. Jake Pruitt Reply

    I totally did a double-take and had to rewind the DVR when I saw this the other day. I still won’t buy their product, but I definitely appreciate their marketing efforts!

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