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When I first discovered my love of underwear, I was a colors guy. Meaning I loved solid bright colors. I wore reds, blues, yellows and any other color I could find. It was the 80’s and colors were in fashion with men’s underwear. Then the 90’s came and the color went out of underwear for a while. Slowly over that decade and through the 2000’s, color crept back into the men’s underwear.

In the 2000/2010’s colors really came back. We got colors we didn’t really see in previous years. Those are pink, purple, pastel, and any other color designers could come up with in their designs. I would say in the last 2-3 years prints have come on strong. I”m not talking stripes or geometric. But custom made prints like from Discover (above). They have taken inspiration from their Latin American heritage.

They aren’t the only ones using great prints. Other brands such as Obviously and Diesel have embraced amazing prints. And more and more companies are starting to think outside the solid underwear box. Which is awesome!

You maybe asking why do I like these prints so much. I’m a firm believer that underwear should reflect your personality as much as your clothes do. If you read this blog then you already hold this to be truth! So when I let go of my “I must wear only solids/stripes” my eyes opened to some amazing underwear.

I am finding these prints are letting my personality. I am looking at underwear I would have passed over before for being too brash, gaudy or crazy. The joys of loving underwear, for me, is the ability to be open to new things (even boxer briefs). I think we need to challenge ourselves and step outside our color box and enjoy something we normally wouldn’t. You may just discover you love it!


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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