Profiling new companies is one thing I LOVE to do on UNB. Drake & Dutch reached out to us and they seem like a really interesting company. We wanted to share a bit more about them and give you an introduction to the brand. We will be working with them more but enjoy this brief look at them!
Drake & Hutch have created a new approach to men’s underwear by utilising the world-renowned principles of classic British tailoring to produce a fit and feel like no other. They offer simple everyday essentials consisting of outstanding quality and attention to detail.
Drake & Hutch tailored underwear caters to the lifestyle of the modern man. As the first thing you put on and the last you take off, they believe underwear should be formed with the same attention to detail you would find on a bespoke suit. That is why they spent 2 years working with Jermyn St. tailors, testing and developing to perfect the block on which Drake & Hutch underwear is made. The fit this created is unique to the brand, providing support while preventing garment rise. Every piece of clothing has its own story which links to their tailoring heritage.
The brand are proud to work with some of the finest artisan mills and factories in the world. With over 100 years collective experience in clothing production they have a supply chain that shares their philosophy and belief in creating underwear of unrivalled character and quality.
On customer reactions to the brand, founder Pete McGuinness comments “there has been an incredible response to what we are creating, the positivity around comfort is particularly pleasing as we have invested heavily in perfecting this working with some of the finest tailors on Jermyn St. Attention to detail is key, we analyse every stitch to ensure our garments not only looks great but feel great. Competition in the menswear market is incredibly tough and to have a chance of succeeding you have to create something that really raises the bar, so that is what we have done.”