Thongs have been experiencing a renaissance in men’s underwear for the past few years. They’ve become wildly popular, with men of all sexual orientations—gay, bi, straight—embracing the thong for various occasions, from the gym and athletics to everyday wear and even at work. The thong has quickly become a go-to style for many men.
However, I’m not personally a thong guy. My love has always been for the bikini. It’s what started my underwear journey, a style that has influenced me intensely over the years. I love the fit, the cut, and the overall look of a bikini. The smaller brief with a great pouch that keeps everything in place is a major draw for me. I also appreciate that bikinis allow you to show off a little more compared to tighty whiteys and other pairs, which adds a fun and flirtatious element to wearing them. Don’t get me wrong—I fully support my thong-wearing brothers out there and believe every man should wear what makes him feel great, but for me, it’s all about the bikini.
Back in the day, probably five or six years ago, I wanted to see the bikini return to its glory days of the 1980s. Back then, bikinis were everywhere, and men could wear them without shame. We were heading in the right direction for a bikini resurgence, but instead, the thong leapfrogged over the bikini and became the default style for many guys.
So, let’s talk about the bikini for a minute. I love it because I prefer a smaller brief with a great pouch that keeps everything in place. That’s why I never liked tighty whiteys; they never kept their shape, and things would move around—not my style. I want everything to be compact, and bikinis provide that, plus they allow you to show off a little more compared to tighty whiteys and other pairs.
Once I discovered pouches in the late 1990s with brands like Unico, it blew my mind. This was precisely what I had been looking for. Since then, more brands like Ergowear and others have expanded the options, and the list keeps growing with new pouches constantly hitting the market. These innovations changed my world—I couldn’t get enough of them.
My journey with underwear began when I saw Jim Palmer’s Jockey ads back in the day. There are some current issues with Jockey that I won’t go into, but those ads inspired me. Seeing him in bikinis made me realize I had to have them. It was a revelation when I finally got my hands on a pair. Moving from tighty whiteys to bikinis was a game-changer—I discovered that underwear could be so comfortable and stylish. I believe sharing this personal journey can help you feel more connected and understood in your underwear choices.
Back in the 80s, bikinis were all about comfort and style. There were no rules—colors, prints, and sizes were all over the place, and it was fantastic. But then came the 90s, a period I call the ‘dark age’ of underwear, when color and style faded, and the focus shifted more towards practicality and comfort. Despite this shift, bikinis have remained my go-to choice. They make up most of my collection—probably 70%—including various briefs that I categorize similarly if they have a pouch instead of a fly.
Now, I do have some thongs and a ton of jocks, but bikinis are my everyday driver. So, why didn’t bikinis take off like I hoped? What made guys jump over the bikini and straight into thongs? Around 2018, thongs started to gain popularity. I think it’s because guys want to feel sexy, and thongs offer that appeal. Unlike women’s lingerie, men’s underwear often lacks that “special occasion” element. Thongs filled that gap, offering something sexy and different men could wear to feel great.
We’re witnessing a shift in masculinity. Traditionally, men’s fashion, including underwear, was more about practicality and comfort. However, men are increasingly accepting of expressing their sensuality and individuality through fashion choices, including underwear. While there’s still some judgment, it’s changing slowly. More regular guys, not just the traditional underwear enthusiasts, are trying different styles. As this shift continues, bikinis will grow in popularity too. Not everyone wants to wear a thong, and bikinis offer an excellent alternative for those looking to try something new without jumping straight to a jock or thong.
Bikinis takes me back to my younger days when I was excited about underwear. I remember racing home to try on new pairs. Today, we order online and receive our purchases quickly, but the excitement of finding that perfect pair remains.
I’d love to hear from you if you’re a bikini fan like me. Let’s talk about the brands we love, the pouches that work best, and everything else that makes bikinis great. Your experiences and insights are valuable to me, and I look forward to discussing bikinis with you! Feel free to reach out, comment, or DM me on social media—I’m here to build a community of like-minded individuals who appreciate the comfort and style of bikinis.
1 Comment
Bikinis are definitely a big staple of my wardrobe, I am also a fan of g-strings ,thongs and jocks . I mix them in through out the week. My bikini journey started with jockey Elance bikiinis . Bikinis slowing started to become more and more my go to underwear with the addition of of Hanes and jockey string bikinis. It wasn’t until I got the joe Snyder classic and capri bikinis I completely made the switch. These a still some of my favorites. Some of my favorites are Todd Sanfield , JOR, Daniel Alexander, Mertailor, and Leather latex and laces .