MODUS VIVENDI presents the “Color Spectrum” campaign & Rainbow Swimwear Line – Swimwear 2025 Collection. A celebration of individuality, joy, and vibrant self-expression.
Shot against the shimmering coastline and sunlit waves, the Color Spectrum campaign captures the essence of freedom and radiance. The campaign follows a man unapologetically being himself – standing tall, relaxing in the tide, and running barefoot across the sand. Each scene, from serene to spirited, reflects the idea that confidence is found when you live in full color. The Rainbow swimwear becomes an extension of personality, movement, and pride.
With chairs in unexpected places, playful light, and confident poses, this photo series invites everyone to claim their space, shine their brightest, and let every color of their being be seen. The Color Spectrum campaign is a visual metaphor for living boldly – an invitation to wear who you are, without compromise.
Color your world and dive into style with the Rainbow Swimwear Line, where every shade of you shines bright. Inspired by the vivid hues of nature and the playful spirit of summer, each design in the Rainbow line celebrates self-expression and diversity.
Featuring a bold, all-over MODUS VIVENDI custom print, these pieces are crafted for those who embrace the full spectrum of their personality. Whether lounging by the sea or chasing the waves, Rainbow is designed to make you feel as fearless, confident, and alive as the colors you wear.
Line Highlights:
· Customized Rainbow Print – Stand out with an exclusive MODUS VIVENDI all-over geometric design.
· Eco-Conscious Fabric – Made from 100% recycled yarns derived from plastic bottles, combining performance with responsibility.
· Fast-Drying Comfort – Lightweight, elasticated fabric engineered to dry quickly and move with your body.
· Adjustable Fit – Internal cords ensure a secure, personalized fit for every body type.
· Signature Details – Finished with a transparent sewn-on rubber logo label for a clean, elevated look.
· Part of our responsible edit – Designed with sustainability in mind, without compromising on aesthetics or performance.
Let your true colors shine. Be as bold as the swimwear you wear. This summer, live the Color Spectrum with MODUS VIVENDI’s Rainbow Swimwear Line.
It is time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here.
Discover the Campaign here.
Shop the Line here.
