aussieBum put some well needed Aussie warmth and sunshine in the coldest winter London has experienced in 30 years. Last Thursday afternoon, seven hot aussieBum models warmed up the men’s underwear department of London fashion temple Selfridges on Oxford street as they walked around the department store’s aisles in nothing more than their underwear!

aussieBum’s latest underwear range MyDAY, featuring 7 eye catching waistband colours (one for each day of the week) came to life as the models took on parading in front of thousands of amazed Christmas shoppers. See more pics on our Facebook Page!


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.