Tell us about Garcon Model, how did you guys get started in the Men’s Underwear world? 

In 2012 we were inspired to manufacture high-end and high quality men’s underwear for the every-day wear. We’ve tried hundred of different brands, style and colors and their wasn’t anything that we truly liked; So we decided why not make our own brand that would please modern men. We wanted men to feel sharp and confident in their style of underwear whether they worn it under a suit, at the gym or under a pair of jeans. We also designed the fabric to be ultra comfortable, and convenient for today’s activities with iron-free technology and moisture-wicking properties.

You have just recently launched, what are the styles you currently offer?

A year in the making of carefully selecting the fabric, shape, colors and the right type of stitching is what is making our brand a top quality brand. We’ve focused our energy on 15 great pairs for people to start with! Our sexy collection of briefs, trunks and boxers comes in 5 classic colors.

The photography you guys did for the launch is amazing, was there a theme behind the pictures? Where was your location?

Selecting the right models and location took months, after extended research we found the right spot and models in Croatia. We were looking for a unique location that would be eye catching for our customers. We’ve also shot a behind the scene footage for our fans at !

What inspires you guys to create new underwear? 

Our slogan at Garçon Model™ is “Undress for success”. With this philosophy in mind, we wanted to offer masculine classic designs that would look sharp and even eye-catching in any occasions. Our customers appreciate this sense of luxury and masculinity in our designs.

Where can our readers find you?

In February, we will be partnering with a very talented designer at New York Fashion week.  And of course, Garçon Model can be found online at or via our social media channels: Twitter, Facebook, Pinterest, etc…


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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