deadgoodundies-febFashion followers have been in their element in the UK this month, with first the BAFTAs and then London Fashion Week adding some glamour to a rather wet and grey start to the year. At men’s underwear specialist website lots of new ranges are arriving for spring, but it is brands’ core ranges that are really tempting people into a bit of Etail Therapy. Or maybe they’re just refreshing their underpants collection for the new season?

Doreanse Aire 1310 Jockstrap GBP11Doreanse Aire 1310 Jockstrap GBP11.00

The bestselling Aire range from Doreanse now includes this stunning jockstrap. UK customers are raving about the light silky fabric and supreme comfort.

Doreanse 1280 Thong GBP8Doreanse 1280 Thong GBP8.00

Long gone are the days when a brand’s basic ranges offered just black, white or grey. This all-time bestseller is available in eight colour choices all year round!

Body Art Arta Rio Slip GBP18Body Art Arta Rio Slip GBP18.00

Micro briefs always sell out fast as more UK men discover the great support and freedom of movement these minimal shapes can offer.

HOM New Original HO1 Cotton Modal Maxi GBP26HOM New Original HO1 Cotton Modal Maxi GBP26.00

This simply chic short is one of DGU’s most popular boxer briefs of all time thanks to soft cotton modal fabric and HOM’s patented HO1 horizontal opening.

Olaf Benz 1200 Sun String GBP24Olaf Benz 1200 Sun String GBP24.00

Fashion swimwear for men might turn heads but serious swimmers too know they can find great beach and pool ready designs any time of the year online at

Bruno Banani Waterproof Swim Short GBP3199 Bruno Banani Waterproof Swim Short GBP31.99

UK gents are definitely learning that less is more when it comes to their swimwear. So long baggy, shapeless Bermudas – hello body hugging shorties!



Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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