There is a new store on the market and it’s from an underwear blogger. So we had to interview him and talk about his journey form blogger to retailer. Also find out what his store is all about!

So what made you start an underwear store after being an underwear blogger?

Ever since I was a young boy I’ve always known I’ve had a passion for men’s underwear. Underwear to me is so attractive. I founded UndieFan.com when I was 18 and it’s been a passion of mine ever since. Blogging for so long made me realize that I love independent underwear brands. It also helped me learn that my favorite style is the jockstrap. I founded HisJock.com to help me express my passion for underwear, jockstraps, independent brands, customer service and retail. I get so excited when I receive an order that I drop whatever I’m doing to pack that order, and ship it out. As a customer for so long I know how excited I am to get my undies in the mail.

Tell us about your store? What brands do you currently carry?

His Jock focuses mostly on independent brands and jockstraps. If you love a good jock then you have to check out our brands. We currently carry 2EROS, Cell Block 13, Colt, N2N Bodywear, Papi, Pistol Pete, Supawear, Timoteo, and Todd Sanfield. We also plan on adding more very shortly.

What sets you apart from other retailers on the market?

Any customer can contact me direct. I’m willing to help any customer at anytime, personally. Like I said above I drop whatever I do to get a new order out. I love talking to customers about underwear and helping them with their needs. Also I’m open to hearing about new brands we should pick up based off what customers want!

Who are your current favorite underwear companies?

Currently I’m obsessed with the new Todd Sanfield Collection. I love the colors they used and each style has a great fit. Not to mention that the fabric is uber soft. I’m also very obsessed with anything that PUMP! comes out with. Hopefully we will pick them up at our store sometime soon.

I’d love to offer all your readers Free shipping with the discount code “UNB”. Only applies to U.S. orders at His Jock.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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