There is a new brand that has just blown up in the last month. That brand is EppureLuca and they basically came out of no where! I saw a few guys post pictures in the brand on Instagram and Twitter. So I had to investigate! I found them on the net and Facebook.

Before we get into the great undies, they are a company that gives back. They give 10% of every purchase to St. Jude’s Children’s Research Hospital. Which is awesome for them. Not only can you get amazing undies you can help make the world a better place. Plus, St. Jude’s is a great charity for them to pick!


The Pietro is the pari I have seen most in the wild! It is a low rise micro sport trunk. The waist band is something awesome. It’s the brand name in an almost rainbow print. It is available in four different colors: purple, green, white and blue. Each pair has the amazing waistband.


The Donato is a brief is more of a bikini cut or micro brief. The sides and back are made out of a sports mesh but the pouch is solid. Its a great brief for working out or being active in. It has a branded waistband that is more traditional from the Pietro. Available in 2 colors


The last pair I want to cover is the Stefano. The Stefano is a brief with the same killer waistband. However, it has one big difference the side and back is sheer mesh. So it will leave nothing to the imagination. The pouch is solid fabric and the trim is a contrasting color. It’s super sexy and fun. It is also available in 4 colors.

If you are interested in the other pairs in the Collection go over to the EppureLuca site and check them out. Starting out there are just 7 pairs in the Intimo collection. I’m sure we will see many more collections from them over the next few years.




Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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