We are very pleased to present the F/W 2015/16 Addicted underwear collection. Called Bubbly for its freshness, colorful and jovial character, it is a very innovative collection where we have used new fabrics such as polyamide and a high percentage of spandex.
With these new fabrics, the garments give you an exceptional fit. We have also introduced semi-transparent fabrics like tulle, which makes them very sensual and daring. Addicted becomes, once again, a pioneering brand in terms of innovation, research, development and quality.
In addition, for this campaign we have worked with three Russian models of great recognition in this country: David Lurs, Alexander and Alexander Krupnov Dor. Each one has a very particular profile: athletic David, masculine Alexandro and baby-faced yet toned and athletic Alexander.
Again we had the pleasure of having Dylan Rosser as a photographer, who has perfectly captured the message we wanted to transmit in this collection. The settings have also been a revelation: a playground to transmit the freshness, joy, color and innocence, but at the same time, the boldness and sensuality or “Palo Alto” style of the up-and-coming neighbourhood of “Poble Nou” in Barcelona, as well as other venues on the outskirts of the city.
