Addicted is not a company that does subtle sexual innuendo. Thier campaigns fully embrace sexuality and show it off. The new line is no different. It’s called LUST. Which is appropriate for the brand. Here is just a peek of the collection. Ths is what Addicted has to say about the line: Named Lust for its high sensual and sexual content, its freshness, sassy and jovial character represent the essence of a complete collection, with very fun prints.