One of the hardest challenges in selling (and no doubt buying) men’s underwear and swimwear online is knowing what it will feel like. If something is made of pure cotton, silk or, say, leather, you know what you’re getting. But what about mixed yarns or manmade fabrics, which not only mimic but often beat natural materials when it comes to tactile pleasure? Expert retailers like Deadgoodundies.com in the UK work extra hard to provide a solution, giving as much detail as possible in product descriptions. As founder Adam Davies says: “We do our best to convey what you see but can’t touch. We ensure all our product info is consistent and always mention specifics like a shiny or matt finish, texture, transparency and how snug the fit will be.”
Watch out for DGU’s new UK exclusives this month.
Modal happens to be made from trees, but it’s an ideal fabric for men’s underwear. The soft feel is divine, it can be fine and still fit like a dream, and modal holds colour beautifully. Every talent is epitomised in Ergowear’s rather special modal undershorts.
LIMITED EDITION RASPBERRY & LEMON EXCLUSIVE TO DGU IN UK
ERGOWEAR MAX MODAL BOXER £21.00
Silky and sleek, translucent and sexy – AND in six colours from black to watermelon and yellow. Joe Snyder’s Polyester Collection ticks all the boxes.
WHOLE RANGE EXCLUSIVE TO DGU IN UK
JOE SNYDER POLYESTER COLLECTION MINI CHEEK 22 £30.00
Seriously clever men’s underpants – you could never tell just from the picture that these sporty slips have smart temp fabric offering thermoregulation that actually switches on and off as needed.
SLOGGI mOve FLY SPORTS BRIEF £20.00
Enhancing briefs for men? Easy to spot. Made from 95% cotton so wonderfully breathable? Good choice. In stunning orange (Saxon), blue (Roxwell) or pink (Newbury)? Noted. But did you know these are designed to cater for gents who need a little more room up front? Now you do.
SUKREW NEWBURY COTTON BRIEF £14.99
At first glance this sultry male brief could be made from various fabrics. It has the glisten of wet look but feels like satin. DGU always details fit too – in this case the way a full central seam on the front creates a good shape.
OLAF BENZ RED 1804 RIO TANGA £30.00
Not entirely obvious until you look closer… This lovely male thong has quick release clips either side of the pouch. And the translucent fabric has to move to reveal the full effect of a red-green shimmer described so carefully by DGU.
L’HOMME INVISIBLE TRITON STRIPTEASE STRING £28.00
