In men’s fashion, cotton has long been considered the king of fabrics. But as note from the UK, there can be an improvement on nature’s best… Increasing use of modal, viscose and Lyocell yarns in male underwear, sometimes solo, often in a mix with cotton, is revolutionising the fit, feel and features of boxers and briefs. These cellulose fibres, made from wood pulp, are breathable, colourfast and feel like cotton or silk, depending on the finish. These materials won’t trap perspiration or odours, have great stretch-recovery, resist shrinkage and they’re up to 50% more absorbent than cotton alone. Purists, take note.

NEW LINE From the maestros of ergonomic enhancement – Ergowear’s new X3D line including this brief, a mini boxer and thong in black, olive green or a great shade of pink called Dusk. Made from 90% viscose 10% Spandex to fit like a silky glove.

Ergowear X3D Modal Bikini Brief £16.00

NEW COLOUR In 62% cotton 22% cotton 13% elastane, HOM’s luxury HO1 Mini Brief is an update and improvement on the original best seller. With an updated waistband and recently launched in a sixth colour (jeans blue) this men’s underwear is the right choice for gents who want a classic shape in a modern fabric.

HOM HO1 Mini Brief £22.00

HIGHLY RATED by DGU customers who give this simple men’s string a lot of stars in their reviews – many for the 95% micro modal 5% elastane fabric which is slightly ribbed and praised for being so tactile, comfortable and supportive. This T-back thong comes in black, white and navy blue.

Doreanse 1330 Micro Modal ECO Thong £7.00

COOLING Men who run hot generally or those who just love to run appreciate the fabric of Comfyballs’ sporty Wood underwear designs, including this one in 45% modal 45% cotton 10% Lycra. This is a technical fabric produced using a carbon neutral process so it ticks the eco-friendly box as well as providing maximum comfort.

Comfyballs Wood Long Boxer Brief £28.50

ULTIMATE Indulgent underwear for men who treat their genitals like royalty. In 47% silk, 47% viscose and 6% elastane this tanga’s pouch is lined and the deep waistband has a velvety finish. The result is a brief fit for a king.

Modus Vivendi Silk Tanga Brief £43.00

RETRO The S by Sloggi collection is the brand’s foothold in premium men’s underwear – this brief comes in a clever ‘drawer’ box which makes it a great gift idea. In 47% cotton 47% cotton modal 6% elastane and a deep sided cut with no back or side seams, this product is bought from DGU on repeat by gents who appreciate the quality and flattering shape, retained wash after wash.

Sloggi Simplicity Retro Brief £18.00

Find all these awesome pairs at Dead Good Undies.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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