Underwear should be a lot of fun! This most of us reading this blog know. Its about putting on something fun and sexy to wear all day. Alick Alexander is one of those brands that embraces the fun and joys of underwear. How do I know this? Because this is what they say on the site “Underwear is the first layer of clothing we wear, it is the foundation of every man’s outfit. We could talk forever about our underwear, but ultimately it’s about you and how you feel wearing our underwear!” We couldn’t agree more!

They also are a brand that embraces the joys of color. They say that Black and White maybe stylish, which we totally agree, but colors add fun to a guys undies. Which is amazing to hear a brand embrace and cary as a mantra. I think many of the traditional American brands (not the ones we cover here a lot) are afraid to really to push color out there.

 So what styles do they offer? They have on their site a brief and trunk styles. My favorite is the String Tech Brief. Which has a almost foot ball pants lace up in the front. Its not functional like football pants but is a lot of fun. It’s a cool design that is outside the norm for a lot of companies. The colors are great too! They have blues, reds, pinks, yellow and black and white for those less daring. Prices range from $20-30 per pair.

If you’re looking to show off what you have, well Alick Alexander wants to help. They have a specially designed pouch in their ProTrunk to do just that. The pouch is engineered without any special straps or pockets to show off your crown jewels. I will admit this piqued my interest even more on this brand. I love an amazing pouch in my unides.

I really LOVE this brand. I found them when Crunchiboy on Instagram took a pic in the brand. The head designer is based out of London and they are in Wales. They have been around since 2008 but this is the first I heard of them. I definitely will be keeping an eye and reaching out to them!