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4168aI haven’t bought much counterfeit underwear. However, this seems to be going among brands. Obviously is taking steps to fight counterfeiting. Here is how they are planning to do it

Obviously Apparel has always had a strong culture of innovation – always striving to bring you highly engineered products – it’s no surprise that our designs are some of the most copied in the industry.

But now Obviously is taking on a new challenge, and we invite every underwear lover, every store and every underwear brand to join us in the fight to stamp out cheap counterfeiting of genuine underwear products.

Counterfeit products use cheap imitation fabrics and elastics to bring a sub-standard product that does not meet any of Obviously’s stringent environmental, social and design criteria – a product you still pay top dollar for but receive a cheap imitation instead.

So how are we going to do it?

Starting early next year, every single Obviously product made in our factory that you buy will come with a unique anti-counterfeit code on it.

Our encryption technology will utilize advanced military grade encryption and has a guaranteed zero percent chance of duplication of codes between products.

To check if your product is original you simply visit www.obviously.com.au, punch in the code and your product will be verified as a genuine original within seconds.

It’s that easy. Perfect peace of mind.

If your product is identified as counterfeit you will be notified and you can ask your supplier why they are selling fake goods.

We encourage every underwear brand to follow our lead and stamp out counterfeiting for good, for the sake of our customers and the entire industry.

Whether you are a store, a customer or another brand, please feel free to contact Obviously for more information about this new system. Once implemented these anti-counterfeiting measures will be available for all others brands and stores to license from Obviously.

We teamed up a few months ago with Dead Good Undies to bring you what’s hot in the UK. It’s been a lot of fun to work with them and expose you guys to some new brands. We now are going to do that for the US. Men’s Underwear Store is teaming up with us to give us a monthly report of some great undies right here. This is the first installment and we look forward to working with them!

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Clever Belice Latin Brief: These are my personal favorites. Clever’s designs are the epitome of Latin flavor. The cotton on these briefs is super soft and stretchy, but still supportive. I like briefs that sit higher on my hips, and these do just that. Two color options here, both in figure-flattering stripes: a bolder teal or the easy grey-blue.

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C-IN2 Dip-dye: We’re loving the colors of this collection. As always, C-IN2 uses the same sexy-but-sporty styles but brings in high-style with the color gradients. Dip-dye styles in clothing (whatever style in whichever market) can either go totally right or completely awry, but C-IN2 hits the mark on this one. We actually have these as our window display in our storefront – both the underwear and the shirts in the purple-green shades.

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Obviously NAKED collection: The fundamental difference between Obviously’s basics and the Obviously Naked collection is the pouch – whereas the basics have a cupped pouch, the Naked collection has a contour pouch that sits slightly longer and gives incredible support. We were one of the first and are one of the only ones to carry the Naked collection.

armani-brief

Emporio Armani Stretch Cotton Basics: These are one of our top-five sellers from Emporio Armani. EA is known for its high-quality garments, and these are a prime example. They’re also great for guys who want to get some color in their lives while sticking to neutrals or calm colors as their staples.

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Diesel Platinum Microfiber Divine Trunk: Diesel is always a crowd favorite, and these are no different. We used these (in red) on a model as the featured image for our fall collection. They’re cool, stretchy microfiber trunks with a modern graphic waistband – rich basics turned up a notch, essentially.

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N2N Bodywear Performance X Brief: The mesh micropoly fabric on these gives them a sporty-meets-modern look and texture. N2N’s Performance X collection gives you an extra shapely boost in the front (with the cupped pouch) and in the back. Again, these are updated sporty basics, but the black and cerulean-striped waistband with the brand’s logo gives these a pop of color (that’s almost a little retro!)

Find these great styles at Men’s Underwear Store!

obviously-jockstrapsWhether you’re average or well endowed, relaxed or excited; Jockstrap Central‘s latest arrivals, the Modal jockstraps from Obviously have you covered…comfortably. Here’s a rundown of all their features:

  1. A truly anatomical pouch design provides maximum comfort and zero irritation; designed to allow your junk to hang downward as nature intended and prevent squashing and chafing.
  2. Made from the highest quality super soft Modal/Lycra blended fabric with an ultra light feel with an incredible four way stretch. This means the garment can accommodate an erection comfortably and still maintain shape when you finally come back down (for proof, just check out Jockstrap Central’s model Jack sporting a boner in some of the photos on their website!)
  3. Fabric used is natural and sustainable plus it’s also resistant to shrinking and fading.
  4. Includes a 1.5 inch wide soft backed waistband elastic which won’t stretch or sag over time and won’t pinch or mark the skin.
  5. It’s a low rise jockstrap with 3/4 inch wide rear jock straps made of the same soft backed elastic as the waistband.
  6. Finally, this jockstrap has a printed care label that will never dig in, stick to you or irritate your skin. Care labels are printed on to the back panel of the garments using non-toxic ink.

Available now at Jockstrap Central are the Model Basic Jockstrap collection in four neutral colors or to really spice up your life there’s the Modal Chromatic Jockstrap Collection in 5 bold color choices

Note: contains an affiliate link for Jockstrap Central