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Australian Underwear Brand 2wink Urges Americans to Rip Other Brands a New One

2wink Underwear has launched a new campaign for the American Market. Its a rather interesting one! Here is what they say!
2wink Australia, one of Australia’s leading men’s underwear companies, plans to rip its U.S. competition to shreds–literally!
During its new two-week promotional campaign, “Cut Up Your Old Underwear,” aimed at launching its brand in the United [...]

New Olaf Benz Lines

Olaf Benz presents a new series of very original models. Red and blue color with its lines “979″ and “980″, a printed pattern “curve” declined
in two models Micro Pant and Square Pant. This Square Pant cut is new and astonishing, hybrid between the trunk and the brief, not very covering behind. Line 980 [...]

Brief Distraction

Today’s Brief Distraction is from Bone Wear! They are sponsoring Mr. Gay South Africa Jaco de Bruyn. He will be representing South Africa at the 2010 Mr. World Pageant to be held in Incheon, Korea on March 27th. For more photos of Jaco and further links, visit the ‘Events’ page at: www.bonewear.co.za

Underwear So Good You’re Going to Wish You Could Eat Themn

“aussieBum has a responsibility to continually research and develop new fabric technologies. Banana fibre characteristically enjoys good luster, is lightweight, offers strong moisture absorption and is considered one of the most eco friendly fibers in the world today. We are truly proud of our contribution to the development of this fabric. It’s exciting and once [...]

Jockstrap Central Introduces Wolf Athletic Supporters

I got word of these yesterday from Jockstrap Central. I  wanted to share it with you guys, rather then put it in the sales briefs! I know we have a lot of fans of jocks, and this is a new line that is affordable! The brand is Wolf Athletic Supporters
If you’re looking for a [...]

New Images from Timoteo!

I told you about these new images I saw at Magic from Timoteo. They are totally amazing! The one saw at Magic are the one above here.But just imagine it six feet tall!
Timoteo worked with Photographer Allen Zaki to shoot a series of the underwear and sportswear collection. New models Jani Kokki (from Finland) and [...]

Sales Briefs – March 11th

UnderGear has a few ways to save! You can save 15% off orders of $50 or 20 off orders $75 or more! Just use code UGA500 from now till March 15th. While you are there check out Freeman! A new underwear line exclusive to UnderGear!
MalesBasics is having a 25% wide site sale! You can save [...]

Jockstrap Central Model Clint

If you like a guy with an edge then Clint’s your man. Handsome, with the most stunning full color Tattoo running down his leg complete with sexy scars on his chest and face earned from a dangerous factory job working with scalding hot metal. Clint’s look is dangerously hot, but it’s just a look – [...]

Underwear of the Week – 69er’s brief by ManView

Our friends at His Trunks sent out an email about these yesterday. I think these are pretty awesome briefs. As you know I love briefs and prefer them over all styles. This pair I think is really cool and interesting. That is why we choose it as our Underwear of the Week.
These are by ManView, [...]

Andrew Christian Jock Winners!

Andrew Christian contest is OVER! We had an amazing turn out and we know you guys really LOVE Andrew Christian underwear! We had close to 300 entries! I guess we should get to who the winner are:

Jiv T
Jonas K
Dakota M
Colin H
Steven P
John K.
Thomas B
Jerry F
Roger W
Sidney R
Brett L
David O
Jim A
Jessie A
Brendan B

Thanks to everyone who [...]

Brief Distraction

Here is a great pic from UnderGear! They is was done before their Times Square Event. Its a guy who walked around NYC in his undies. The things you see in NYC!

Andrew Christian Jock Giveaway is now Closed!

The Andrew Christian Jock Giveaway is now closed. Thanks for everyone for entering. The winners will be drawn tomorrow! we have another contest at the end of the month so check back soon!

aussieBum New ComfyFit Range

aussieBum has more new undies out! They have really been working hard at coming up with some great ranges (lines in the States!). They just released the Banana fiber line last week and now this line.
This range combines colour and comfort resulting in a perfect fit to set the tone for your day. You won’t [...]

Time is Running out for our Andrew Christian Jock Giveaway

You just have till Midnight tonight (EST in the US) to enter. Its simple and the turn our has been amazing! Keep the entries coming and get ready to win!
Click here for rules and email

Brief Distraction

We have a great picture for you from Clever Underwear. Clever has some really cool designs and we are really liking the new line! We will bring you some more from them soon! So keep checking back!