As 2020 hurtles towards us, in the UK is pondering 2019 best-selling men’s underwear brands – and what makes them so successful.

Sensuality beats practicality hands down on DGU, but you can’t shift one everyday favourite from the top five, says founder Adam Davies.

“The holidays mark a seasonal hiatus. The end of the year seems to be all about Black Friday and Christmas, but underneath there’s an exciting undercurrent moving us quickly into spring. We’ve already taken delivery of new season colours and designs from the world’s leading male underwear brands on DGU.”

Without giving too much away, he lists Ergowear, Joe Snyder, HOM, Manstore and Jockey as Deadgoodundies’ biggest sellers in 2019. But Adam points out that the top selling favourites are always jostling for position. And the ‘new boys’ recently launched on DGU – Andrew Christian and Impetus – which epitomise the sensual vs practical contrast, are gaining ground into the new year.

“Nothing stands still in men’s underwear design and trends,” Adam adds. “This is why Deadgoodundies is dedicated to offering men one of the widest retail selections anywhere in the world. I would urge everyone to sign up to our newsletter to be the first to know about new arrivals (, which come and go very quickly, as well as other plans afoot for DGU in 2020…”

SHAPE – Ergowear is loved by its followers for the perfect balance of fit and feel. Their designers have responded to feedback to develop original briefs and thongs, and create totally new designs. The brand’s colours also mark it out as different. The secret to the success of Ergowear’s X4D Thong (£26.00) is a happy marriage of shape, support and feel. ALERT: when Gatsby pink is gone there will be no more.

VARIETY – Men who love the smallest men’s underwear designs with the biggest impact can take their pick from Joe Snyder at Deadgoodundies – the go to website for hugely varied shapes in thongs, briefs, cheeky boxers and jocks. The key to shopping Joe Snyder is to find a favourite shape. The top slot goes to the Joe Snyder Shining Kini 12 (£20.00) in black or white sheer mesh for the Kini 12 cut’s sexiest proportions of fabric against flesh…

HOM – DGU often hears from customers who have been loyal HOM followers for decades, lamenting the move away from sexy male lingerie inspired underwear fabrics and styles. Adam always stocks their most risqué designs in the Temptation line and still asks every season for more HOM thongs! A new temptation for spring is the HOM Canopee Boxer Brief (£38.00) in black or khaki, a transparent men’s short that mimics the look of camouflage in luxury sheer microfibre. 

FETISH – the Manstore collection is as close as it gets to true fetish underwear for men on DGU. Think lace and sheer looks, zips, clips, exposure and indulgence. Deadgoodundies wins hands down with Manstore fans because customer parcels are totally plain. The latest zipper styles come in M950 which features a string, brief, zipped pant and body with zips that open in just the right place, leggings with zips on the back of each leg, and a more demure zipless mini pant boxer brief. Pictured is the Manstore M950 Zipped String (£38.00)


The Jockey Aire Brief 2-Pack (£18.00) in two black or two white is a hot seller for DGU. A classic shape male slip for those days when you just want to slide into something silky and comfortable (and forget you’re wearing anything!)

ANDREW CHRISTIAN – new to DGU but a familiar favourite with UNB followers, Andrew Christian has added a dash more pizzazz to the website selection since the summer. What’s not to love about a brand that’s always adding sexy new lines? Steadily raising its profile is the Andrew Christian Almost Naked Prism Brief (£24.00).

IMPETUS – perhaps the Quiet Man of the DGU line-up in this report, Impetus men’s underwear and thermals have their place for travellers, outdoors guys and maybe the scientists out there. Alongside the consistent favourite seamless male briefs, Impetus have invested their boxers, long johns, briefs and tops with talents too numerous to mention. But rest assured you need them.

The Impetus Sport Long Boxer (£21.00) isn’t just a sporty short in black or electric blue, it’s also antibacterial and quick dry – and that pouch is quite something!


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