MODUS VIVENDI presents “Coastal Lines” Campaign, part of the Swimwear 2025 Collection – An escape into Art Nouveau

MODUS VIVENDI launches its new swimwear line with “Coastal Lines”, a sun-drenched campaign that brings romance, elegance, and artistic nostalgia to the shore. Shot against a backdrop of crystal waters and coastal promenades, the campaign captures two men soaking in the freedom and serenity of the seaside, clad in Art Nouveau-inspired swimwear. From laid-back strolls to playful dips in the ocean, the campaign radiates a carefree sensuality with a vintage soul.

The Art Nouveau Line is a modern ode to the ornate beauty of the iconic art movement. Inspired by flowing lines and the poetic curves of nature, the collection features a refined floral motif printed in soft pastel colorways. Choose between pale pink with lavender undertones or a mint green paired with sky blue—both combinations evoking a dreamy, ethereal charm.

This trés chic swimwear line designed to celebrate the male form while embracing sustainability. Available in a variety of silhouettes—swim briefs, swim shorts, swim thongs, tank tops, and shawls—the collection merges style and conscience. Every piece created from eco-friendly, fast drying elasticated fabric made entirely from recycled yarns sourced from plastic bottles.

Key Features:

·         All-over customized MODUS VIVENDI outline floral print

·         Soft, pastel shades reflecting Art Nouveau’s romantic palette

·         Front lining made of fast-drying elasticated fabric

·         Part of our Responsible Edit – 100% recycled yarns

·         Shapes include briefs, thongs, shorts, tank tops, and shawls

Step into the Art Nouveau Line and embrace the harmony of modern swimwear design, vintage sophistication, and eco-conscious living.

It is time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here.

Discover the “Coastal Lines” Campaign here.

Shop the Line here.

Author

Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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