MODUS VIVENDI proudly presents the 80s Line and the “Wasted No More” Campaign, part of the Upcycling Collection—a bold fusion of vintage flair and eco-conscious values. Inspired by the vivid aesthetic of the 1980s, this line is designed for those who embrace both standout style and sustainability. Vibrant, playful, and responsible, the 80s Line redefines retro with a modern twist.
Available in two lively colors—blue and pink—these pieces are crafted for comfort and durability. Each item is made from smooth elasticated cotton fabric, knitted according to GOTS (Global Organic Textile Standard) specifications, and dyed and washed in full compliance with OCS (Organic Content Standard) requirements. These practices not only ensure high-quality finishes but also promote transparency and integrity in the supply chain.
However, what truly sets this line apart is its place in our Responsibility Edit. As part of MODUS VIVENDI’s commitment to a circular economy, the 80s Line is crafted using upcycled fabrics—high-quality materials saved from landfills and given a new purpose. This initiative reduces waste, minimizes environmental impact, and turns excess into expression.
The campaign visuals deliver a powerful message: a man dressed in 80s-inspired underwear lies on a surface surrounded by empty plastic bottles, creating a direct visual reference to the upcycling process and the excess of modern consumerism. This striking scene reminds us that style should never come at the cost of the planet.
It is time to make a difference in what you wear. Discover MODUS VIVENDI’s Upcycling Collection, available now for purchase online here. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.
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