MODUS VIVENDI Launches Sunshine Line and the “Bright Side” Campaign – A Fresh Serve of Style and Sustainability.
MODUS VIVENDI presents the Sunshine Line, a standout addition to the Upcycling Collection, where vibrant design meets responsible fashion. Made for those who value comfort and conscience, this line is crafted from upcycled, soft, printed elasticated fabric—bringing a joyful energy to your everyday essentials.
The Sunshine Line features a range of underwear styles in three radiant shades—Green, Orange, and Yellow—each chosen to reflect the warmth and optimism of a sun-soaked day. With a body-hugging fit and breathable finish, these pieces offer maximum comfort with a light-hearted yet elevated aesthetic. Whether you’re powering through your day or enjoying a laid-back weekend, the Sunshine Line brings feel-good vibes, inside and out.
What sets the Sunshine Line apart is its purpose-driven production. Part of our Responsibility Edit, this collection supports the circular economy by using upcycled materials—textiles that may have gone to waste are reimagined into something fresh, wearable, and valuable. By transforming surplus high-quality fabric into modern, fashionable pieces, MODUS VIVENDI continues its mission to reduce environmental impact and promote sustainable choices.
To showcase the dynamic spirit of this line, the Sunshine campaign captures a playful, athletic mood: a man in Sunshine underwear confidently takes to the tennis court, radiating energy, movement, and eco-conscious style. It’s a bold visual metaphor that celebrates both performance and sustainability—because looking good and doing good should go hand in hand.
It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s Upcycling Collection, available now for purchase online here. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.
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