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In Men's Underwear

We Need an Underwear Hero

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hero-needed

We need a hero. A hero that is a champion for men’s underwear. We are at a point where men’s underwear is going mainstream. Meaning over the last few years more guys gay and straight have been paying attention to underwear. Heck, we have more underwear companies then anytime I can remember in the history of underwear.

When I say we need a champion, I mean we need a spokes model for men’s underwear.  A famous athlete, actor or entertainer that will step up and show the public  that great men’s underwear is here to stay.

In the 70s and 80s we had Jim Palmer sporting Jockey bikinis in mainstream magazines. They used to run in People and I think Newsweek. For those of you not familiar with Mr. Palmer, he was a Major League Baseball star with Midwest all American looks. Having such a sports star in an underwear ad gave men’s underwear a sort of legitimacy and not put on some back page ads.

Flash-forward about 10 years and we have Marky Mark aka Mark Walberg in Calvin Klein boxer briefs. The newest hybrid style of the day.  This ad was even featured in Times Square in NYC. This was the last time we had a major market campaign featuring a celebrity. It’s time for a new underwear hero

This came about due to a conversation I had with @ undieluvr on twitter. Her suggested that Underarmour create a sports thong and have an athlete promote it. It got me thinking that we need this for all undies.  It’s time to bring great undies to the masses. Showing a major celebrity in them will only do this.

We currently have stars promoting underwear. The ones stars are David Beckham, Mario Lopez and Tim Tebow.

  • David Beckham is no stranger to promoting underwear. He’s done several shoots for Armani before he started his own line at H&M. His line is called David Beckham Bodywear and is available exclusively at H&M Retailers.  Also this was one of the first men’s underwear Super Bowl commercials.
  • Mario has endorsed his own line Rated M. The line has been out a few years. Unlike David Beckham’s line, Rated M is available at many online and brick and mortar retailers. It has been around for about two years.
  • Tim Tebow was the spokes person for Jockey. He was to be the new Jim Palmer, but he was never photographed in the Underwear. This was brought up to Jockey and they said they were fine with him not wearing the underwear in ads. His announcement had the most comments on our Facebook page.

We need to have a guy come out of the underwear closet and say that they LOVE underwear. It doesn’t matter if he’s a sports star, Movie star or entertainer.

It makes me think who would be the perfect guy for the job. It would need to be someone mainstream to catch the attention of the general public and making them consider buying great undies.  Some suggestions would be

modern-heros

  • Singer – Adam Levine – Lead Singer for Maroon5. He’s no stranger to getting naked and showing skin
  • Athlete – Eli Manning – The QB for the NY Giants. He’s got the wholesome look of Jim Palmer and a personality that could be great on camera
  • Actor – Matt Bomer – He’s been in Magic Mike so he’s been seen in underwear on film. He wore a thong in Magic Mike
  • Athlete – Michael Phelps – The Olympic gold medalist swimmer. He’s been seen in Speedos for millions on TV and is comfortable in them
  • Athlete – Colin Kaepernick – The Super Bowl QB for the San Francisco 49’ers who just appeared nude in the ESPN Magazine body issue.

These are just a few suggestions. I would love to hear who you guys think we should have as our Underwear Spokesman? Who has the body and the personality to speak the virtues of men’s undies?

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In Style Brief

Style Brief – Clever Eros Latin Brief

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clever-eros-latin-briefMesh is a trend in men’s underwear that just keeps going. When it popped up a few years ago I expected it to take off then guys move on the next thing in underwear. Flash forward 3 years and the mesh trend is still going strong. Clever is one of those brands who has taken to the trend and made it really fun. They aren’t making just sheer underwear for the sake of making it they put some thought behind it.

Last year they released the Kansai Latin brief. It was super fun the black pair had a purple waistband and the white had a silver Waistband. They have continued this line with the new Eros Latin Brief now with updated waistband colors. The Black now comes in a black waistband with a bright blue Clever name showing. The while has a blue/teal waistband and grey writing. These two colors really make the pairs pop. The blue on the the black pair is something that is carried over into other pairs in the new collection as well.

Brand info

  • Has contoured pouch
  • Stitching of the pouch accents the pouch
  • Fabric – 88% Nylon, 12% Spandex
  • Fabric has solid and mesh so it won’t show off everything
  • Available in White and Black.

If you are a fan of mesh underwear we think this is a must have for your collection. You will be able to find this at retailers online and in stores shortly!

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In Men's Underwear

The Wonderful World of Color – 5 Colorful Pairs

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Color to me is one of the most important things in underwear. It allows us to show our personality, even when we have to wear a uniform or suit to work. It adds a personal level to the underwear we wear. We know this because we have heard from you guys that you wear your navy suit to work and a pink jock or purple brief under your suit pants.

Are there any colors off limits in men’s underwear? We may have our own personal limits but companies make underwear in every color of the rainbow. We thought we would share 5 pairs with great color on the market now!

 

Zylas 3063 Long Boxer Brief – Orange – Find at a retailer near you or online

3062-orange-2

Supa-Fly Jockstrap Berries – Purple  – $20.00 – Find at http://www.supawaer.com

SupawearSupa-FlyTrunkPurple

Andrew Chirstian Almost Naked Tagless Brief – Fuchsia – $13.96 – Find at http://www.andrewchristian.com

1-1

2(X)ist Sliq Mesh Brief – Red – $26.00 – Find at http://www.2xist.com

X38259-60603-s

Timoteo Pop Out Soccer Jock – Green – $30.00 – Find at http://www.timoteo.net

41Let us know what some of your favorite cuts and colors are, and from what brand you love best!

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In Style Brief

Style Brief – Banana Range is Back

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IS_UNDaB12033_Banana_brf_01_130904170747The Banana is back! No that’s not a euphemism for something but rather the Banana Range from aussieBum. If it looks familiar, it should, they released the range a few years ago. It was one of my personal favorites from aussieBum. In fact I still wear the pair and need to get a replacement! So this came just in time.

The reason this is called Banana is its made from Fibers from the Banana plant. The material feels great and is very eco friendly. It’s great to see them bring back something that is super comfy and great for the environment.

About the Pair

  • Only available in white
  • Has a green waistband with the aussieBum logo
  • Made out of Eco friendly material – 27% Banana Fibre, 64% Cotton, 9% Elastane
  • Available in 2 styles a brief or trunk
  • Costs  – Brief $26.50 and Trunk $29.00

Both styles are available at the aussieBum site.

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In Style Brief

Style Brief – Marek+Richard New Woof Collection

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woof6The Woof collection is inspired by the dangerous side of nature and designed with a sense of edgy masculinity illustrated through color and fabrication: athletic mesh in an array of sporty colors pieced with a heather grey cotton/spandex blend. Every style in this collection is open in the rear and cut to give you a lift, which is sure to attract all sorts of attention and cat calls “WOOF” 😉

  • Styles Available
    • Jockstrap
    • Trunk
    • Army Tank
    • Tee
  • Colors – Green, Black and Navy
  • Pricing – $22.50 – 32.50

Available at the Marek+Richard Site – http://www.marekrichard.com/

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In Style Brief

Style Brief – HOM Elysee HO1 Mini Brief

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hom-elysee-briefHow would you love a brief that looks like a traditional brief but is made out of incredible materials? Then you need to try the HOM Elysse Mini Brief. HOM is a brand that doesn’t get enough coverage here in the US. Our European readers have known about this brand for many years.

The HO1 line “The HO1 man pays attention to the comfort, function and style of the garments he wears.
Since 1997, HO1 – which stands for Horizontal Opening N°1 – has become the signature garment of HOM’s collection. Its unique fabric, a mixture of cotton, modal and elastane paired with its unique style offers the ultimate comfort.”

This pair is a little different. It may look like a simple brief but that is anything but simple. Reason to give this pair a try:

  • Material contains modal and silk fibers
  • Has the Patented HO1 opening on the double layer pouch
  • Red Trim and waistband accents the black fabric
  • 81% modal 9% polyester 7% elastane 3% silk content
  • Available in Small to XL

This pair costs around $26.70 with exchange rates from Dead Good Undies. While there check out all the HOM! I think you will like what you see.

This post contains an affiliate sales line for Dead Good Undies

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In Men's Underwear

New Underwear Store Opens in Charlotte – Brief

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BRIEF will debut in Charlotte’s Historic South End Neighborhood on Wednesday, September 4th. BRIEF, a men’s underwear, swimwear and loungewear store will redefine how men shop and look in all things intimate, active and leisure.

Dan Mauney, or Dan the Shoe Man – known by many in the area, is the owner and merchandiser for this unique new concept. .  With over two years in the planning, Mauney chose South End after canvasing most of the neighborhoods in Charlotte. When asked why South End, Mauney replied, “South End is the future of Charlotte.  The vibe, the energy, the convenience and the people brought me here. I found the 8,200 square feet space (which BRIEF will occupy at 1,000 square feet) early on and kept returning to it.  It’s perfect. The neighborhood is right!”

Heralding from a successful charity fashion show produced by Mauney, BRIEF, a brick and mortar store, will redefine men’s underwear/swimwear. The shopper will delve into the world of the best designers including internationally known brands such as Calvin Klein, TommyJohn, Diesel, SAXX Underwear, 2Xist, C-IN2, Parke & Ronen, Baskitwear, Andrew Christian, N2N Bodywear, Speedo, Hugo Boss, Gregg Homme, 2Eros, Whittall and Shon, Hanro  among many others.  The collections of swimwear will offer everything from racers, square cuts to traditional board shorts. Finally, loungewear will include everything from leisure, weekend casual, athletic, yoga wear and robes. Mauney adds, “With our loungewear, we want to be your go-to source from everything from workout gear to simply lounging around the home.”

BRIEF became a reality after several long-term partnerships were reunited. John Fryday of Fryday & Doyne was the architect for the new store.  Mauney and Fryday began a professional relationship over  twelve years ago when Fryday was selected as the architect for STEP, one of Mauney’s first stores in Charlotte. He designed two additional renovations for Sloan and STEP.  Along with that twelve-year-relationship, Dan met contractor, Bjorn Greene of Concept Building and Restoration. After the trio joined forces and included custom cabinet maker, Dana Whisnant of Diversified Cabinetry, BRIEF is ready to make its debut!

The new location will also be the future home of SHU, a 4.000 square feeet ladies shoe, handbag, jewelry and accessory store, slated to open the beginning of October.  Plans include adding men’s shoes by Spring, 2014. Additionally, FLēX, will be a 3,000+ event space utilized for in-house trunk shows, fashion shows, shopping events and outside parties and events. Next week, ‘Say I DO” Transformation Series, a 10-week program including bootcamps, yoga classes and nutritional guidance will christen the space. The series will feature Petro Martynyuk Fitness + Wellness and will be sponsored by SHU and BRIEF.

The new men’s store will operate under the following hours: Monday-Friday 10-6 and Saturday 10-5. The E-commerce site, designed by Civil Buffalo, will be live by the week of September 15th .  For more information, please visit www.shopbrief.com to join the company email list and follow them on Facebook, Twitter and Pinterest.

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In Men's Underwear

New Swim Company Aronik

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aronik-swimwear-logoHave you ever wanted a pair of swimwear that very few people will have, a pair that is different and unique? If you have there is a new swimwear company I think you guys should know about. It’s called Aronik.  They haven’t launched yet but they are taking per-orders for their end of September release.

The one thing you will notice is the bee theme they have in the collection. The Aronik logo is a bee and several of their pairs either have bees on them or honeycomb prints. It’s definitely a different look that is quite fun. If you are not a fan of prints they do have a few solids. One of the solid pairs is on the cover of DNA magazine! So they will definitely be a company to watch coming this next year

Things you should know about Aronik:

  • Line is launching at the End of September
  • Pre-orders are currently being taken on all suits
  • Prices range from $82 – $92
  • Sizing is as follows:
    • S:  28–30 in. waist
    • M: 30–32 in. waist
    • L:  32-34 in. waist
  • Only Swim Briefs with initial relase

I love to see creativity out of an swimwear company. To find them go to http://aronikswim.com/

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In Style Brief

Style Brief – AussieBum Wonderyears Range

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aussie-bum-wonderyearsaussieBum is going old school with the new Wonderyears range. As you can tell it’s a very classic brief cut. Meaning it’s very Tighty Whitie, but we can guarantee that it fits way better then the ones you wore growing up.

aussieBum always takes pride in the underwear they make. It’s great to see them put their own spin on the classic brief. The brief is made out of 100% cotton and available in three colors called: Trev (Pink), Stu (Light Blue) and Miky (White). Made with the signature aussieBum waistband and white trim in all colors.

Info about the pair:

  • Fabric – 100% cotton
  • Sizing – XS – XXL
  • Price – $16.50
  • Colors – Three Colors – Pink, White and Light Blue

Find these at the aussieBum site

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In Men's Underwear

Sales Brief

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TSNEW-00258a Everything on the website is 50% off due to our new product coming in the fall.Shop at: http://www.toddsansfield.com
 82 Celebrate this weekend with HUGE savings from No Limits Underwear! Come on in, for 25% off
your entire order! (Yes, even items already on sale!) Stock up on your favorites, or come in for end of summer swim suit Clearance!Shop at: http://www.nolimitsunderwear.com
 83013  Save up to 25% of on all men’s brands This holiday!shop at http://www.nuwear.com
 LaborDay The sale features up to 25% off All-American brands including Pistol Pete, N2N Bodywear, and American Jock.Shop at: http://www.internationaljock.com
image001 Wildman T is having a 20% off Labor Day Sale. Use Code “LABORDAY” at check outShop at: http://www.wildmant.com
h1_02-1 The Labor Day sales just keep on coming. Undergear is giving you 25% off all sale and clearance items. Use code U2PP at check out till 9/2/12Shop at: http://www.undergear.com
 image1021752 Save up to 60% off at Erogenos’ Labor Day sale.Shop at: http://www.erogenos.com
 8-31-13-2 Andrew Christian has released a new Almost Naked G-String. Find this and more Almost naked on sale now *Shop at: http://www.andrewchristian.com
 feature_01 Save 25% off at 10Percent.com side wide, this includes Clearance items as well.Shop at http://www.10percent.com
 BikePerformancePromo  Introducing the new line of Bike Performance Jockstraps at Jockstraps.com.  While the Bike Performance Jocks have been around for quite some time (in Black and White only), the European division of Russell Athletic/Bike Athletic has now released them in 3 colors.  The 2” waistband version is available in Gold, Scarlet and Royal Blue.  The 1” swimmer/jogger version is available in Scarlet and Black.  The waistband is grey with a colored pouch and leg straps.

Get 10% off your order with code UNBRIEFS

Shop at: http://www.jockstraps.com
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In Style Brief

Style Brief – BodyAware Well-Endowed Brief

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body-aware-well-endowed-brief

Underwear for the well-endowed guy is one of the biggest, pardon the pun, request we get here at UNB. Speaking from experience it’s hard to find great underwear with enough room in the pouch. There is nothing worse then undies that don’t fit either in the pouch or seat!

BodyAware is tackling this problem. They have created the Well-Endowed Brief. It’s based on their Italian Shaper Brief, but they added an extra roomy pouch. Their site says “made for the extremely well-endowed men who wants to show it off.

The brief is made out of 90%Polyamide 10%Elastane material that is slightly transparent, so you will be showing off more then just a bulge under pants. They have created incredibly stretchy structured pouch that should be able to give you great support without binding or feeling constricted.  Also the pair is just three colors, white, navy and turquoise.

Sizing is a bonus in this pair. This is one of the few brands that make an XS and XXL. This means you can go from 27 inch waist to 43. So no matter your size you can wear this pair.

We will be getting a pair of these soon and will let you know how they are! More companies are paying attention to the needs of guys. It is available at the BodyAware site for $18.50

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In Underwear of the Week

Underwear of The Week – 2(X)ist Sliq Mesh Trunk

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sliq-trunkOur Underwear of the Week this week is one that made people take notice. That pair is the 2(X)ist Sliq Mesh Trunk. It’s not often we hear of a pair released and everyone is talking about it. But the Sliq line did that and I had friends who aren’t into underwear talking about the line.

You maybe asking why is this? I think this was a few reasons:

  • Colors –  2(X)ist used bright colors that make underwear fun
  • Material –  It’s a sports mesh made out of 91% Nylon / 9% Spandex. This gives it plenty of stretch and the mesh is not a super transparent mesh. This is good for those who don’t want to show everything off.
  • Cut – it’s a trunk that has  shorter legs and ultra Low Rise design
  • Pouch – Its form and function with the X-treme contour pouch that gives you great support
  • Fun Factor –  they are just fun! Which is what underwear should be every day. You can show your personality with the colors you buy!

Available in the 6 colors (only 5 shown, black is missing) for $28 from the 2(X)ist website. (contains an affiliate link for 2(X)ist)

 

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