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Men’s Underwear

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By Jason Hoeung – 2EROS

Underwear is so personal because it’s the closest thing to you. Its the first thing you put on and the last thing you take off. Its the wrapping to a present, or an entree before the main. Men has become aware of this and are paying more attention to what they present. Mens underwear needs to be comfortable and represent their personal aesthetics.

When I design underwear I always think what I look for and why I purchase certain brands and style. With this in mind this is my list on what makes a great underwear.

  1. Basic function: Know your body and know what feels comfortable, you just need to test out a few brands, once you like a pair from that brand you can experiment with other fits from that brand. Certain brands will focus on a certain body shape and normally they will deliver for that body type.
  2. Then you need to find the right fit. You have to selection between a variety of fits from briefs, trunks, boxers etc. The right fit will not irritate you throughout the day. A good fit can support and contour your body nicely.
  3. Finding the right brand that represents your style and personality. 2EROS for example is sexy and sophisticated, so the fit will sit low on the hips yet supporting you. The selected fabrics are luxurious such as Modal, bamboo and wicking fibres to name a few, you pay a little more for the feel of fabric against your skin. SUPAWEAR on the other hand is fun, loud and comfortable. The styling is meant to grab attention especially when it gets exposed over your designer jeans. The vibrant colours and variety of fits will get you excited to get dressed or undressed 🙂

Find 2EROS at http://www.2eros.com

We have all kinds of underwear lovers on the site. There are those who love the wild and to wear a pair of white briefs would be blasphemy.  It goes against everything they hold dear in underwear. However there are times when you may need to wear something a little more sedate but you should not have to give up fit for styling.

Those times maybe as simple as going to the doctor, changing at the gym or having your underwear seen in public. We know not everyone will want to wear a leopard bikini print to the gym. Because of that, we are here to show you some pairs that are classic but definitely not boring. They are made with classical styling but with great materials, construction and design. Here are a few pairs we think you should check out

We have listed out some basic info on each line. If need a pair, compare the brands and see which one best fits your needs.

2xist-essentials2(X)ist Essential Line

  • This line has very classic styling in the Pouch Brief, No-Show Brief, Trunk and Boxer brief.
  • Made out of  100% Cotton
  • Colors available are black and white
  • Simple 2(X)ist logo waistband
  • Sold at the 2(X)ist website

marcuse-ultra-range

Marcuse Ultra Brief

  • This is the smallest of the ones on the list. It is stylish but not over the top.
  • Made out of 95% Cotton 5% Elastane
  • Colors available are black, grey and white
  • A matching branded logo and red accents on the brief body
  • Sold at the Marcuse Website

c-in2-core-classic-line

C-IN2 Core Line

  • Available in a Lo No Show Brief, Profile Brief, Army Trunk, Boxer Brief and Boxer
  • Made out of 100% Cotton
  • Colors available are black, white and grey
  • Simple C-IN2 logo waistband
  • Sold at the C-IN2 website

2eros-black-lable-range

2EROS Black Label Brief

  • Not every pair has to be a solid waistband and Brief, has classic styling but not materials/waistband
  • Made out of 87% Tactel (Nylon) /13% Elastane (same as their jock series)
  • Colors Available are white and navy
  • Each color has a navy 2eros waistband designed specially for the line
  • Sold at the 2EROS site

baksit-simple-collection

Baskit Simple Line

  • Available in two styles a brief and a boxer brief.
  • Each style has a wide grey waistband with the Baskit logo
  • Made out of 96% Cotton 4% Elastane
  • Colors available Cool Yellow, Deep Red, Peppermint, Rivera Blue and Super White.
  • Sold at the Baskit Site

ck-body-collection

CK Body Collection

  • The Body collection is specially contoured to fit a man’s body
  • Available in Trunk, Hip Brief, Thong and Boxer Brief
  • Has a tagless design for added comfort
  • Made out of 100% cotton
  • Colors available are Black and White
  • Sold at the International Jock Website.

gosoftwear-bascis-collection

Go Softwear Boxed Basics

  • The Signature styles from Go Softwear that have a classic look.
  • Styles include: Low rise Brief, Boy Brief and Trunk
  • Made out of 90% Cotton, 10% Lycra Spandex
  • Available in Black and White.
  • Sold at Mens Underwear Store

unico-classics

Mundo Unico Essentials

  • Unico is known for their great fit and pouch, which they have taken and made into classic line of underwear
  • Available in a Bikini, Brief, Short Boxer, Mid Boxer, and thong
  • Made out of 93% Cotton, 7% Spandex
  • Available in Black, White, Navy and Grey.
  • Sold at the Mundo Unico Store.

Don’t worry, we will continue to bring you fun undies, but we think everyone needs a few classics in their underwear drawer.  Let us know what your favorite classic underwear pairs are, and why you like them so much!

what-makes-great-underwear

This week I am in Vegas for Magic/Curve meeting with some of your favorite brands. Before I went I asked a few brands “What Makes Great Underwear?”  This is a chance for you to hear from the people behind the brands about what inspires them to make amazing underwear.

Some of those brands include Cocksox, Timoteo, Baskit N2N and more!

Some are long and others are short but it gives you a peek into the people behind the brands. We hope you enjoy this series and over the next week and a half!

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I got a chance to talk to MeUndies. They are a really up and coming brand in the world of underwear. You may have read about them in the New York Times article about using more “real guys” in advertising. We won’t go too far in that we have more about that later this week!

MeUndies just released a crowd-funded effort to build the underwear store of tomorrow. What does that mean? It means they want to be able to video chat with customers. No longer will you have to email and wait a response, or even call and have an item described to you. They will be offering video chat will enable you to see the item in real time and ask relevant questions.

I asked, Greg, the head of marketing, why do video chat? He said that they wanted to test the waters and do something different in customer to service. He added that they are branching out into t-shirts and other new products so it would be great for the CSR to show the customer what the item looks like. This is definitely something new not only in underwear but online shopping in general.

The campaign kicked off has 18 days left. As of this writing they were almost half way to their goal. The campaign is active for 30 days, so we’re almost half way done.  Funding levels available range from $5 to $5000. At the $5000 level you get an underwear vending machine. They say “ You’ll have your vey own MeUndies Vending Machine sent to your home, store or office. Fully Stocked with all our products. Never run out of underwear, socks or t-shirts again! We’ve never even sold these before and we know it’s crazy” If I had an extra $5,000 I would get one just to say I had an underwear vending machine. There are three listed and right now none have been claimed.

If you are interested in finding out more about the crowd funded program visit – https://meundies.crowdhoster.com/help-us-build-the-online-store-of-the-future

We love bringing you guys programs like this so you guys can get directly involved in the world of men’s underwear. It’s not often we see crowd funded programs for men’s underwear. We will bring you more about MeUndies after Magic!

obviously-jockstrapsWhether you’re average or well endowed, relaxed or excited; Jockstrap Central‘s latest arrivals, the Modal jockstraps from Obviously have you covered…comfortably. Here’s a rundown of all their features:

  1. A truly anatomical pouch design provides maximum comfort and zero irritation; designed to allow your junk to hang downward as nature intended and prevent squashing and chafing.
  2. Made from the highest quality super soft Modal/Lycra blended fabric with an ultra light feel with an incredible four way stretch. This means the garment can accommodate an erection comfortably and still maintain shape when you finally come back down (for proof, just check out Jockstrap Central’s model Jack sporting a boner in some of the photos on their website!)
  3. Fabric used is natural and sustainable plus it’s also resistant to shrinking and fading.
  4. Includes a 1.5 inch wide soft backed waistband elastic which won’t stretch or sag over time and won’t pinch or mark the skin.
  5. It’s a low rise jockstrap with 3/4 inch wide rear jock straps made of the same soft backed elastic as the waistband.
  6. Finally, this jockstrap has a printed care label that will never dig in, stick to you or irritate your skin. Care labels are printed on to the back panel of the garments using non-toxic ink.

Available now at Jockstrap Central are the Model Basic Jockstrap collection in four neutral colors or to really spice up your life there’s the Modal Chromatic Jockstrap Collection in 5 bold color choices

Note: contains an affiliate link for Jockstrap Central

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My love for underwear began at a young age. I remember the very first time I was in awe. I was 7 and saw an older cousin of my change clothes. He had on some bikini briefs and I just couldn’t take my eyes off him.  From then on I began to wonder what every guy would wear. I, of course, wore your typical Hanes and Fruit of The Loom briefs.

I used to love going to P.E in junior high and high school. Knowing that I would see so many types of underwear and the guys that wore them. That always got me just excited.

At the age of 16 I began working, and with my very first check I remember buying some trunks, which where fairly new at that time. From then on my curiosity about every type and cut grew bigger. Luckily I worked in a retail store so it made it easy for me to just buy something new when I could.

Now with so many brands, cuts, styles, prints and fabrics these days, I get excited. My collection is around 560. I do own a little of everything; briefs, trunks, boxerbriefs, jocks and thongs. And from many brands. Yet I must admit that I am more of a brief guy.

Now why do I own such a massive collection?   Well it’s simple.  Underwear sets my mood for the day.  Just knowing that I am wearing a fun style or print brings a smile to face.  I mean come on, a guy can also feel sexy;  whether you’re straight, gay or bi, I know that the underwear you wear helps.  Also knowing that as I go on with my day there is a guy who is wondering what I have on under my jeans.

2win-graffiti-brief

Aussie brand 2wink Australia took the concept of graffiti street art and turned it into underwear, entitled Graffiti Briefs and Graffiti Freedom Jock.

The graffiti artwork is front and center capturing immediate attention with it’s busy, bright and bold colors. Released in a low rider brief and the company’s “Freedom Jock” a jockstrap that is 50% and 50% brief ! The Freedom Jock includes “Cock pocket technology” that lifts and pushes out, giving a larger look to one’s manhood.

The graffiti photoshoot took place with hunky model Lee Stram whom has become renowned with the 2wink brand. “Lee took the redeye from Sydney to Perth, with less than 3 hours sleep we had him up against a graffiti wall taking shots before the sun rose at 6am. I was amazed at Lee’s commitment to his work and stamina ” said Co-owner Carl McNeill.

The 100% Aussie-made Graffiti Briefs & Freedom Jock are made from a cotton, spandex mix. The Briefs retail for around $24.50AUD and the Freedom Jock for around $25.95AUD (free worldwide shipping), and are available exclusively online at www.2wink.com.au.

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Poster_TF700As tennis fever strikes in time for the US Open, Irvine, CA-based Croota Underwear (www.croota.com) is getting the American male ready on National Underwear Day for one of the highly anticipated sporting tournaments of the year by highlighting one of its newest ranges, “Tennis Fever.”

Inspired by the Croota in-house design team’s love for tennis, the lo-rise hipster trunk comes in two versatile color variations, Sky Blue and Blue Indigo, and also features three different embroidery colors on the lower back. The numbers “00” are in a bold-faced white font on the top right of the rear to symbolize the starting score of a tennis match. It’s the perfect brief for guys on or off the court.

“Tennis Fever” is made of 95% cotton and 5% spandex, and retails for $18.90 USD.

For more information about Croota Underwear or to purchase a pair of “Tennis Fever” lo-rise trunks, please visit www.croota.com.

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