If you read this blog then we know you love underwear. Wouldn’t you like to buy underwear and have some of the proceeds go to a  great cause? Well, 2(x)ist is doing just that with the Touch line! They are giving 15% off all the orders to the Dr. Susan Love Research Foundation. The Dr. Susan Love Research Foundation supports Breast Cancer Research.

We got to talk a little to Jason Scarlatti about why they are giving back to the community:

“Our inspiration for the 2xist brand has always been a man who is sexy, masculine and confident – and there is nothing more sexy and that exudes confidence more than a man who is supportive for social causes.

Supporting the fight and education of breast cancer is common with female brands, but we wanted to offer men the opportunity to make a statement and show support. Earlier this year we had released the TOUCH collection, and during a weekly PR discussion we asked ourselves “what can we do to be a part of the fight against breast cancer.”  The answer was simple.  Our navy blue colorway, features a bright pink waistband.  It is a sexy and a candid way for men to show support.

There are 3 styles available for this offering. A no-show trunk, an Ultra-contoured pouch brief, and a no-show brief.  2(X)IST will contribute 15% of total sales of this program directly to The Dr. Susan Love Research Foundation.

We believe every little bit of effort, awareness and support counts and are eager to do more in the future.  Thank you so much for your interest and opportunity to talk more into this.  The items have been on sale for only one day, and we are seeing record high numbers. ”

Find these pairs only on the 2(x)ist website.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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