Over the last five years I have talked to a lot of guys. I will say being a gay guy, I thought gay guys had the most passion for underwear. This is because we love to wear underwear and see our guys in underwear. So it was a win-win all around.

In the world of men’s underwear market, underwear was always marketed to gay guys. Maybe not overtly but there was always a subtle undertone for gay guys. The pictures and marketing were definitely geared towards the gay market. They very artistic and physique of the models made it have a very gay undertone

Flash forward to 2013, which was a big year for UNB and straight guys. We got three amazing straight guys on the site, Gabe, Brandon and Jon. When I talk to each of these guys I realize how big a passion they have for underwear. Each of them have their own story how they got into underwear. Each has a passion as big or bigger than mine. Jon has been an advocate for college guys to try something new. Brandon has a huge love underwear that he loves to share and Gabe discovered his love through wearing swim briefs!

I think there has been a big generalization that straight guys really don’t care about underwear. That it’s always an afterthought in their wardrobe and they don’t have any desire to try new things. This premise is rejected every day by readers I talk too. I was talking to a potential new staff member who is straight and he got in underwear seeing Jim Palmer in his Jockey Elance. Which was the catalyst for myself getting into underwear!

Each day more and more guys find amazing underwear and don’t find it a gay/straight thing. I think more straight guys who wear underwear aren’t being labeled as gay. It’s becoming more widely accepted by friends, wives and girlfriends.

It made me wonder, what do you guys think, do gay guys still have the most passion for undies or do straight guys now have a big passion for undies? Vote in our poll or leave a comment


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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