This weekend I had a chance to talk to Eric, the founder and CEO of Neude. Neude just recently launched a Kickstarter on Wednesday. As I write this, they are already halfway to their goal of $10,000 and will reach their goal of $15,000 eof asy!

Our talk I found out that Eric has been in the fashion industry for over 20 years, including being a stylist for many A-list clients, which many of you may have seen on the red carpet. He’s taking this experience and channeling it into to his new brand Neude.

When I talked to Eric, he said one of his primary goals was to focus on sustainability. This includes the packaging and the items he produces. I know that more and more guys are looking for sustainability in their underwear. Outside of sustainability, here are some areas his brand is going to offer:

  • A comfortable fit
  • Breathable fabric
  • Supportive & lifting features
  • Neutral styling options
  • Versatility for any outfit

Lastly, one thing that struck me about him is he’s going to make a brand for all men. He’s not focused on guys with abs who are 20 years old. This first line will be small, but I expect him to grow his line into more colors and styles! Go check out the Neude Kickstarter and when they go live for sale, we will let you know.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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