Are you ready? October 13th is THE DATE!
MODUS VIVENDI sets to launch three Game-Changing designs in the upcoming Campaign called “The Roommates” from the FW 23-24 Collection set to debut on October 13th. A unique fusion of nostalgia, futurism, and minimalism.
MODUS VIVENDI, as a visionary fashion brand known for its groundbreaking designs, is set to unveil an exciting new campaign, “The Roommates”, next weekend. Save The Date and get ready to discover an innovative collection introducing three dynamic designs: “Curved,” “Fringes,” and “Purled,” each inspired by distinct fashion influences while embracing inclusivity, diversity, and the new era of sexiness.
“The Roommates” Campaign revolves around four friends who have just returned from a lively rave party. Their journey unfolds the next day as they come together to share breakfast, then indulge in leisurely reading, play basketball, enjoy a brunch filled with laughter, participating in cleaning duties, engage in a spirited workout, cook together and then relax. Their day ends as they head to work, each feeling empowered by the unique bond they share and the fashion that lets them be authentic. This campaign reflects the diverse and inclusive nature of modern lifestyles, where friends from various backgrounds come together to create unforgettable moments. An extraordinary journey that not only showcases the inclusivity, diversity, and sexiness of fashion but also celebrates the beauty of friendship.
Curved Designs – A Timeless Blend of 70s Nostalgia and Futurism
“Curved” pays homage to the vibrant 70s era and infuses it with the futuristic style of The Fifth Element’s new age era. This collection captures the essence of inclusivity by boldly celebrating diversity in fashion. “Curved” stands as a testament to the belief that fashion is a universal language that transcends boundaries. A tribute to the era of innovation and bold fashion choices, bringing nostalgia into the new era of sexiness.
Fringes Designs – Elevating the 70s Trend with a Modern Twist
“Fringes” takes inspiration from the 70s fashion, embracing the major trend of the season, featuring high-waisted pants and oversized tops. This collection embodies inclusivity by offering styles that cater to a diverse range of body types. Fringes designs encourage individuals to express their unique style, regardless of societal norms.
Purled Designs – The Art of Minimalism
“Purled” reimagines minimalism with designs crafted from smooth knitted fabric. This collection exemplifies the concept that “less is more” and sets a new standard for modern fashion. Purled designs emphasize the beauty of simplicity, catering to those who appreciate the elegance of minimalistic designs.
MODUS VIVENDI is proud to embrace the values of inclusivity, diversity, and the new era of sexiness, striving to empower individuals to express themselves authentically and challenging conventions to celebrate their unique identities through fashion. “The Roommates” campaign represents a harmonious blend of friendship and fashion, highlighting the beautiful tapestry of backgrounds and personalities that make up the modern world. A collection as a testament to the MODUS VIVENDI commitment to provide fashion that empowers everyone.
Join us in celebrating the launch of “The Roommates” Campaign, consisting of 10 different settings, next Friday 13th of October, where inclusivity and diversity are at the core of our narrative. Stay tuned for the grand reveal next weekend.
A part of the Collection is already available online and you can discover it here. More parts and even more products are about to come. Stay tuned!
Credits
Photography:@joan_crisol
Models:
@pepehomdedeu, @pablobrotonss, @salamanquez, @kino_luque
Fashion Director:
Videography:
Make Up & Hair:
Make Up & Hair Assistant:
Styling Assistants:
Production Assistant:
