Pond Copenhagen is back this season with their Spring/Summer 2025 swim collection, and it’s one that blends urban grit with serene style. Think minimalist design, earthy hues, and a deep appreciation for the everyday swimmer – all set against the raw industrial backdrop of Copenhagen’s Tunnelfabrikken.
Inspired by the iconic Danish film Den Store Badedag (The Great Day on the Beach), the campaign playfully reimagines a cinematic classic while reminding us: city beaches deserve their time in the sun too.
Swimwear for City Life – and Every Body
This collection is all about reclaiming the city—one dip at a time. Pond is making it easier than ever to transition from a quick swim to your favorite coffee shop without compromising style or comfort. Whether it’s swim briefs or hybrid shorts, the SS25 line is designed for the modern man who loves the water but lives in the heart of the city.
And for the first time, Pond is offering the entire collection up to XXL. Because swimwear should fit everyone, not just sample sizes.
Premium Feel, Built for Real Life
Thanks to a new manufacturing partnership in Portugal, Pond has seriously stepped up its game. Expect a better fit, faster-drying liners, and long-lasting durability. The SS25 pieces aren’t just made to look good—they’re made to keep up with daily dips and spontaneous swims.
Backing that up is their new Rip Replacement Service. If something goes wrong with your gear—no matter what—Pond will repair or replace it, free of charge. It’s their way of saying: we’ve got your back (and your backside).
Sustainable by Design, Not Buzzwords
Pond continues to walk the talk on sustainability. The SS25 collection is crafted from European-sourced fabrics to reduce transport emissions, and the brand keeps production runs small to avoid overstock and waste. It’s slow fashion made for fast dives.
Meet Pond Copenhagen
Launched in 2021, Pond Copenhagen is deeply rooted in the urban swim culture blooming across progressive cities. Designed in Denmark and made in Portugal, Pond brings a Scandinavian touch to city-ready swimwear using premium recycled materials and conscious production.
As a founding signatory of the Swimmable Cities Charter, Pond donates 1% of its annual turnover to support clean and accessible urban swimming spaces worldwide.
