MODUS VIVENDI Presents the Delusion Line from the SS 2025 Collection. A Sparkling Fantasy Comes to Life with the “Sugar Free” Campaign
The Delusion Line is a bold celebration of fantasy, fashion, and freedom. This latest addition to the MODUS VIVENDI universe is launched through the playful and surreal “Sugar Free” campaign, featuring a dreamlike world where pleasure meets style.
Set in a candy-coated landscape, Sugar Free highlights a charismatic man indulging in a world of oversized sweets and whimsical delights. Dressed in standout pieces from the Delusion Line, he struts, lounges, and sparkles through the scene with effortless charm—proving that fun and fashion are the ultimate pairing. The campaign is a vivid reminder that glamour has no limits and that self-expression is the sweetest escape.
The Delusion Line redefines party-wear with a fresh, fashion-forward approach. Designed for those who dare to shine, this edition features brand-new underwear and clothing that combine sleek minimalism with eye-catching elegance. Each piece is crafted from luxurious elasticated knitted fabric infused with shimmering lurex yarns, giving them a distinctive glow. The ultra low-rise briefs are designed to highlight the body, blending comfort with striking allure.
Available in a pastel yet vivid color palette, the Delusion designs offer a refined sparkle and a youthful energy. These pieces are made to stand out—whether at a party, under the sun, or in your most intimate moments.
It is time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.
Discover the “Sugar Free” Campaign here.
Shop the Line here
