Our Underwear of this Week is the Iqoniq ATHLETIC HIPSTER

We have reported on them earlier and think they are a great choice. I have a friend here in the States who bought them and said that they are the best undies he’s bought in a long time.

Here is a description off their website:

  • Masculine, yet comfortable design.
  • Made out of luxury soft cotton fabrics.
  • Super comfortable.
  • Low-rise, body conscious cut.
  • Shorter legs for comfort and easy motion ability.
  • Available sizes: S    M    L    XL

Driven by creativity and providing men with comfortably athletic products, Curtis Arrendell established the brand IQONIQ. Providing his customers with Underwear and Swimwear made from high quality materials. Inspired by athleticism, creative minimalistic design, color & the current fashiontrends we at IQONIQ enjoy creating swimwear & underwear for active men. Comfortable fits, unique looks, Basics, we provide swimwear for everybody’s taste.

They are available on the Iqoniq website for 14.95 euros, or the two pack solution for 24.95 euros.

If you have a company or know of a great pair of underwear that would be a perfect underwear of the week, please email us and let us know! We love to show case new and interesting underewar or a favorite classic style. Email us at  Also see the advertising tab for more info.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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