It was unveiled this past week that David Beckham would be the face of the new Emporio Armani Underwear campaign. He has been in a few pictures in the past (see below). The unveiling was done in london at Selfridges in London’s Oxford Street.
The poster, which was more like a billboard was unveiled on side of the building. Many of his fans turned out to see the new campaign.
From Sky News:
Beckham, 34, was asked if he enjoyed the experience and said he did not mind the photos being taken: “But when they’re unveiled it’s a little embarrassing.”
He said he did not go on special diets for the pictures to be taken but “obviously I work out before these shoots”.
The footballer said he had brought his wife Victoria Beckham – as well as his mother and mother-in-law.
Beckham added: “I’m very proud to be here today.”
Patricia Chapaval, 38, said: “I have come to see him because he’s beautiful. His football is okay but I’m from Brazil so I prefer the way Brazilians play.”
Maureen Reynolds, 66, was one of the first to arrive at Selfridges.
She said: “I’ve brought calendars and books for him to sign. I’m his biggest fan and have been for years because he’s a fabulous footballer. And even though he’s got a lot of money he’s still down to earth.”
Georgio Armani said: “David is truly a modern-day icon, celebrated both on and off the football pitch.
“David has a great sense of style and he is also very sexy. David is genuinely a positive role model – a sports hero, husband and father. And it is for this that I applaud him.”