I have heard about this but I finally found a picture of it to share. AussieBum have been getting raves and criticism over the new innovative ad campaign. As you can see on the Bus Shelter, it’s a guy in the water with his AussieBum’s around his neck. I will say this is a very eye catching ad. You wouldn’t normally expect to see a guys bum on a poster. AussieBum has always had very sexually charged images, that showcase the undies and swimear. This is done in both print and video. I think this is a great ad but I could be a bit biased. However, I don’t think we would have an ad like this in the States. I say this due to the Calvin Klein ad with the three people on the sofa. The controversy that came out of that ad, I could imagine the furor over this one!
What do you think of this ad and campaign. Let us know by posting a comment.