Our friends at Sweat Under Gear now have their undies seen in a European cologne ad! The model is sporting Sweat and you can see that by the waistband!  Here is what the guys at Sweat said:

Sweat Under Gear has the privilege of knowing the amazing man behind Geir Ness Cologne and Laila Perfume. We here at Sweat love the cologne and use the Geir Ness Deodorant every day.

Isn’t it amazing how underwear pops up in ads outside of the traditional underwear world! Congrats Sweat!



Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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