The Swedish-based underwear design house Frank Dandy Superwear is bringing its dazzling prints, brilliant colors and edgy graphics to the U.S. market. They plan to make the U.S. debut of the line during Superbowl Weekend at the South Beach Men’s Show on Saturday, February 6, 2010.

In addition to its daring and dazzling approach, Frank Dandy is known for its comfort, fit and quality fabrics. The best selling boxer is a quality construction of combed cotton and elastane that guarantees comfort and fit. The premium microfiber waistband used is known as the most comfortable waistband on the market, and the company’s high quality T-shirts and beachwear round out a practical yet unexpected collection.

“Frank Dandy Superwear™ has been extremely successful in international markets in Scandinavia, Europe and Japan, said Magnus Senke, International Sales Director for Frank Dandy.  “But now, we are so pleased that Frank Dandy Superwear is available to men and women in the U.S., offering them something new, refreshing, comfortable and unforgettable.  This line was launched with the goal of not following the norm, but maintaining a sense of style, quality and detail, all things that the savvy consumer has come to expect.”

Frank Dandy Superwear™ launched in Sweden in 2003 with an eye on twisting the traditional and creating an underwear renaissance in men’s and women’s designs. Today, the company is among the most exciting and outrageous underwear companies in the marketplace.   The New York Times has acknowledged Frank Dandy as one of the most exciting new underwear brands, and the company has also been featured in numerous fashion and lifestyle magazines and has won advertising awards for its unique and innovative editorial campaigns.

We are a sponsor of the Sobe Men’s Show and they will showcase some of the best in men’s underwear. If you are in the Miami area over the Super Bowl weekend and we hope ow will go! We will bring you more about the show in the next few weeks


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.