10Percent.com has two great lines! They are Frank Dandy and Pistol!

The Frank Dandy Superwear ® brand was created in Sweden in 2003 as a reaction against the boring – single colored- men’s underwear fashion. A Series of patterned underwear was launched together with marketing that, in a daring fashion, challenged the traditional view of men’s underwear.

Frank Dandy Superwear ® refuses to follow the norm. Each collection offers something new and unexpected. But the fit, materials and attention to details always remain.

Pistol Pete was established in 1997 and features the latest in men’s sportswear, athletic wear, swimwear and underwear. They have a really innovative new line they just released. I saw the entire line at Magic and was really impressed with all they have accomplished.  The line is also designed by Pedro Diaz.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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