boyRio,  a brand known worldwide for its sexy Brazilian men’s swimwear and underwear collection, will premiere its new underwear line during a VIP gala at the independent retailer HouseBoi  in sunny San Diego. The event will take place September 24th 6-9 p.m. at HouseBoi’s University Street location.

The store will transform into a Brazilian Carnaval ambiance- stunning Brazilian models wearing the new line, eclectic  DJ music spinning electronic sambas, gorgeous  fans , libations, and giveaways.

“We are thrilled to hold this world wide launch in such a supportive city. Furthermore, it’s a great opportunity to support the brick and mortar stores all over the States and world  who support our brand. Also, it is a non-email/text  way to meet our fans in person ,” says President/Owner David  Laing.

“We believe this will be a good forum to fine tune our plans for a worldwide search for the next face of boyRio—Bravo TV watch out!”

boyRio swim and underwear can be found at select retailers and major online underwear resellers.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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