boyRio, a brand known worldwide for its sexy Brazilian men’s swimwear and underwear collection, will premiere its new underwear line during a VIP gala at the independent retailer HouseBoi in sunny San Diego. The event will take place September 24th 6-9 p.m. at HouseBoi’s University Street location.
The store will transform into a Brazilian Carnaval ambiance- stunning Brazilian models wearing the new line, eclectic DJ music spinning electronic sambas, gorgeous fans , libations, and giveaways.
“We are thrilled to hold this world wide launch in such a supportive city. Furthermore, it’s a great opportunity to support the brick and mortar stores all over the States and world who support our brand. Also, it is a non-email/text way to meet our fans in person ,” says President/Owner David Laing.
“We believe this will be a good forum to fine tune our plans for a worldwide search for the next face of boyRio—Bravo TV watch out!”
boyRio swim and underwear can be found at select retailers and major online underwear resellers.