I found out our friend over at Dead Good Unides, are up for a really great award in the UK. The award is the Drapers Etail Award. Which is the equivalent of the Oscars for online retailing. They are on the short list under Best Specialist Etailer. Dead Good Undies has been a staple on this blog pretty much since the beginning and we love to see our friends get noticed! They really do have an amazing selection and always has the most fashion forward undies!

Here is what Adam at Dead Good Undies had to say ” We are up against some very good competition including the really big boys like Figleaves so to even to get to the Finalist list is a huge achievement for us and i’m so excited as the last time I won anything was £10 on the lottery in about 2007″

The awards are in January, but we wanted to say congrats to them! It’s great to get noticed by your peers! We will update you in January about he awards!


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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