We love bringing you new underwear companies. 3rd Beach is one we have profiled some but haven’t reported them too much. They are an underwear company out of South Africa. Which is an area that is really starting to make some great undies. I think we are going to see a lot more companies out of South Africa that will make innovative and stylish undies.

The new line is called Chorma. It’s available in Aqua (blue), Spring (green) and Zest (yellow). Here is what 3rd Beach says about the line:

Classic Chroma feature a new waistband and enhanced styling that take these undies to the next level. Constructed from the highest quality cotton-Lycra blend with contrasted detail, they will hug your body in all the right places. These are everyday undies that will make you feel great!

There are, as far as I know, just from the 3rd Beach website. I don’t currently know anywhere in the states where you can get them. Check them out and if you get a pair let us know what you think!


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.