We got some of these images from Beyond Big Branding and they told us about this effort. Its not too much underwear related but it’s a good cause! Here is the info from the creators:
My name is Rob and I am one of 2 riders from my restaurant, Score On Davie, taking part in the ride to conquer cancer, a 2 day bike ride from Vancouver to Seattle, raising money and awareness for the BC Cancer Foundation. To take part in the ride, we each have to raise a minimum of $2500…this is our second year participating and our focus this year was on male cancers(prostate, testicular, etc) and the impact diet and exercise can have on the prevention of cancer in males. Joe Kendrick(my colleague/co-rider) is a phenomenal photographer and you see the result…the calendars are $20 each with all proceeds going to the ride…we are hoping to raise at least $15,000 in the Vancouver area and we need people to get out there and buy them for this amazing cause!
You can purchase the calendar from: http://littlesisters.ca/blog/?p=1092 The cost is $20 plus shipping and handling
