The internet world just got a lot more bellissimo now that Italian-American hunk Joe LoCicero has retired his kickboxing belt and pulled on a pair of briefs. You may recognize him from the Abercrombie & Fitch Quarterly or Donald Trump’s The Apprentice, but we prefer him on-set in a pair of Emporio Armani Underwear or some luxurious Men’s Loungewear. After sharing his gifts with Macy*s, Tommy Hilfiger, Lacoste and Juicy Couture, LoCicero (with his early Brando-pout and rock-hard Rocky-bod!) is a welcomed dose of virile vivace on the always-steamy pages of International Jock.


  • Height: 6’1”
  • Suit: 40
  • Shirt: 15
  • Pants: 31×32
  • Shoe: 11
  • Hair: Brown
  • Eyes: Hazel


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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