Can you tell us about the new swimwear line? (ie. what inspired you, how did it come about etc)
We are so excited about the launch of BODYJOCK’s new swimwear line! Launching the collection just in time for Spring/Summer 2012, we created a swimwear collection inspired by Miami’s art deco design and the South Florida lifestyle. The line showcases two swimsuit styles; the boxer cut and classic brief. Boasting 84% Nylon/16% Spandex, BODYJOCK swimwear is form fitting and comfortable to wear. Our carefully selected vivid colors include black, navy, yellow, and red. The collection has been described as sporty and sexy while fusing boldness with masculinity.
What made you create the new line?
As an online retailer of men’s underwear and swimwear, we’ve been distributing the “best of the best” of designer brands since 2008. Truth be told, we were less than impressed with swimwear collections over the past two years! Living on the beaches of South Florida, gay men and straight men alike were seeking muscle type swimwear; something masculine which they would feel comfortable wearing at the beach or poolside. We listened and designed a sporty square style featuring dynamic colors and full coverage. For those wanting to be a bit more adventurous, we created the brief line cut. Both creations were carefully constructed to accentuate best assets.
You do something I haven’t seen much, you are giving back with every pair you sell, can you tell us why you decided to d do this and what charity you are working with?
Before BODYJOCK, I served the not-for-profit community for over 23 years. Whether I was helping people with disABILITIES or providing food to the poor, I learned early in my career the importance of corporate social responsibility, and the need for all businesses to be good corporate citizens. The underwear industry, being a multi-billion dollar industry, has a huge responsibility to get involved! Our hope is for BODYJOCK to start a trend of “giving back” in our industry for the betterment of the community.
Recently, I toured the Ronald McDonald House Charities of South Florida. After seeing the amazing support given to terminal children and their families, we were moved to help. Two dollars from every sale of the BODYJOCK swimwear line (wholesale or retail) will be donated to Ronald McDonald House Charities. Each year we will select and/or add additional charities which represent a great need in our community. BODYJOCK challenges others in our industry to become visible community supporters and use the unique opportunity we have to inspire our followers and customers to get involved!
You got some local publicity in the Miami/FTL area, how did that happen? It’s not often we see men’s swimwear on local news.
Honestly, I was so surprised when I received the phone call from CBS 4 Miami. Having lifestyles reporter Lisa Petrillo, who has interviewed such celebrities as Oprah, Tom Cruise, etc., contact me to spotlight our swimwear collection,…well you can imagine my reaction! Being represented as “the go to swimwear for buff beach goers” was an incredible honor and, we feel, a testament to the great swimwear BODYJOCK is offering this summer!
What can we expect in the future from BodyJock?
With such a successful swimwear launch, BODYJOCK Co has decided to transition from selling other name brands to producing more of its own designs in swimwear, underwear, and active wear! Fortunate to have such amazing partners like Posche Models and photographer Jorge Freire, expect to see sexy and hot campaigns showcasing our new products in the upcoming year.
Where can we find BODYJOCK swimwear?
Customers looking for BODYJOCK swimwear can purchase this incredible new swimwear line directly from our website at: http://www.bodyjockco.com, or they can find us (and other great products) on alphamaleundies.com, shophistrunks.com and studzgear.com.
Our goal is to get the BODYJOCK brand into stores everywhere! We can be contacted for amazing wholesale opportunities at email@example.com
Just for UNB Readers you can get 25% off BODYJOCK swimwear until Feb. 19th with code UNBFAN! We want to thanks BODYJOCK for doing that, so go get some great swimwear and give back to a great charity!