What made you guys start Underwear Nation?
It was our mutual obsession with underwear that brought myself and my business partner Todd Wendrick together on this project. Todd was obsessed with finding and wearing the hottest and best designs around the world, and I was obsessed with shooting them on the hottest male models. We were friends from way back, but it was when Todd saw my photography on a few blogs that we discussed starting a business together. The rest is history.
Why did you go with a subscription model? I will say the pairs you pick have been amazing picks.
Thanks! We wanted to offer something different and something new from what was available at the time in the world of online men’s underwear shopping. We tossed around a million ideas. We knew Underwear Nation has to be special. I believe it was over some good food and a few drinks that lightening struck and we came up with the subscription model. We wanted to be able to do some really amazing photography focused on one amazing pair of underwear. And more importantly, we wanted to introduce other undie-lovers to our passion and to great new styles and designers they might not have known about. We do all the work, our members (or Citizens) reap the rewards.
One thing that sets you apart is your photography, What made you focus on it?
Again, Todd approached me because of my photography. We knew our strong suits were his knowledge of underwear and underwear brands and my photography. Use your strengths, right? We wanted to set ourselves apart, and vowed never to use stock photography. We do all our own custom photo shoots. We wanted another awesome cherry on top to offer our Citizens.
You did a contest for models a few months back how did that go?
The reception to the model contest was mind-blowing! We had over 40 male models from around the United States enter, with votes pouring in daily! Ultimately it came down to an intense battle between the top two guys. It was a fight to the finish! I don’t think I’ve seen anything like it. The vote total would swing in one guy’s favor and then the others, up to the last second! It was amazing. We can’t wait to do it again next year.
What has been your biggest good surprise in starting an underwear retailer? What has been your biggest challenge moment?
The fans. The fans have been the best surprise. We’re amazed at the interaction, the conversation, and all the social media love!
Our biggest challenge is that of any business, how do we get our name out there!? How do we make the world see what an amazing product we offer!
What can we expect form you guys in the future?
We are working hard on a new and improved website! We’re looking forward to expanding the types of memberships we offer, styles and cuts of underwear, swimwear, loungewear, etc! Oh, and the Ambassador Program is going to kick ass! But we can’t talk about that yet!
Find out more about Underwear Nation at their site – http://www.underwearnation.com