Croota has been releasing quite a few new ranges this year. I think they are really coming into their own. Its great to see a company develop it style over the years and start releasing great line after line and keep growing. The first time we worked with Croota was back in 2009 or 2010. They were just brand new and getting exposure.
The one thing I love hearing about in the men’s underwear market is inspiration. It’s really cool to hear that they got inspired by the dessert. Designers get inspired from the least likely things at times. When you think underwear would you ever think underwear? I know I wouldn’t. But they did and made some amazing underwear.
Here is the press release and info about the brand.
Croota underwear (www.croota.com) has just released two final underwear ranges for the first half of 2014 before it gets ready to release its brand new line of t-shirts. The “Oasis” and “Great Sandy Desert” ranges bring a new cut to men’s trunks! Light and form-fitting, these ‘second skin’ ranges of underwear are made from 95% polyester and 5% elastane.
“Great Sandy Desert” was inspired by the Australian Outback’s great desert landscape. The range features a unique feel and two very distinctive gradient colors called Day Time (Red) and Night Time (Blue). The material is so light it’s as if you’re naked!
The “Oasis” range was inspired by the cool and refreshing feel of an oasis in the middle of the hot, dry Australian desert. This range combines the Croota logo with tribal designs that come in two color variations: Salmon Pink and Bijou Blue. (Pic above)
Both ranges of underwear offer a stretchable fit and are available in two size options (S-M and L-XL). They retail for $22.90 – $22.95.
For more information about Croota, or to make a purchase online, please visit www.croota.com.