With 90s fashion trends making a return the look-at-me logo is back with a vengeance and that includes underwear! From the streets of South Beach to the nightclubs of Ibiza guys want an underwear waistband that commands attention.

This new wave of Logo Mania has seen demand for Garçon Model’s underwear, with its iconic metallic GM waistband, increase by 40% compared with the first quarter of 2013 and sales are set to soar ahead of festival season.

Our signature GM waistband has been hugely popular with guys that want to flash a new and exciting brand under their t-shirts! There was a demand for branded premium underwear and guys are really embracing that. The stereotype that guys don’t care about their underwear is certainly becoming a thing of the past.” – Mehdi Mebarki, Co-Founder of Garçon Model.

Whilst research has found that men are happy to settle for basic briefs during the winter months, come the sunny days of Spring its out with the basic and in with the bold.

With a trend started by Calvin Klein back in the 1990s, and recently re-launched with a social media campaign, statement logo waistbands are the easiest way for customers to show their brand loyalty.

For Spring/Summer 2014 Garçon Model offers bold logo waistbands in 11 fresh color combinations from elegant black and silver to audacious pink and yellow.

The Garçon Model ‘Miami’ collection of luxurious microfibre briefs, trunks and boxers are available from $28.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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