We are sure you have seen Colby Melvin on our site many times. He has been a model for several underwear brands. The latest brand he has work with is Cheapundies.com. Colby is a model always has a big smile on his face and really looks like he enjoys what he does. But he has a new job and that’s is Swimwear company owner!
Colby and his boyfriend and SOAR CEO, Rocco Ybarra, formed SOAR Clothing. Soar stands for “Stand Out Above the Rest.” And their swim suits certain stand out! I asked Colby why they started the brand with the amazing prints and he said “We both have a love of fashion and like to wear very bold pieces.” The first pair I noticed was the Cherries, then the Ice Cream and finally the Hammer Head. They use really amazing prints for all their suits. If you are after solids, SOAR is not for you.
I asked him where they get the prints from because I haven’t seen many of them before. Colby said “We have a variety of sources that we use for prints, but we find inspiration from our friends and the very adventurous life we live. We want anyone to feel like they can also live a very fulfilling and vibrant life.” This definitely shows in the prints.
